The SWOT Analysis of Christian Louboutin China Group members: 徐堇 黄素莎 吴晓彤 陈婉娜 刘慧 梁菁菁 谢醒聪

SWOT ANALYSIS Strength Opportunitis 1)High-end 1)Large quantity demanded 2)Open access environment 3)Consumption level increases 4)Limited purchase channels 1)High-end 2)Professional team 3)Unique style 4)Famous Threats: 1)Big competition 2) Competitors lower costs 3)Difficulty in brand protection 4) The increasing of potential competitors Weakness 1)High price 2)High cost 3)Not proprietary brand

Strength 1)High-end 2)Professional team We’d like to provide high-quality product and service for our customers intead of the poor-quality ones,which help us win customer loyalty. 1)High-end We have a professional team,including experienced marketing team,to ensure our higher profit. 2)Professional team

Strength 3)Unique style 4)Famous Each pair of our shoes has the same color sole, and it’s the logo of our product.It can help those wear our shoes become the spotlight in public and promote status. 3)Unique style CL was founded in 1992,and now it is famous among elites and the middle class.Besides,it is a symbol of fashion and grace. 4)Famous

Weakness High price High price leads to smaller target marker and less consumers. High cost It costs very much to buy good material and make the promotion,which reduce our profit. Not proprietary brand Because we are not proprietary brand,we’re restricted by the parent company very poessibly.

1)Large quantity demanded 2)Open access environment Opportunities China is a country with a population of 1.3 billion, so the shoes retail market in China is very large. What’s more, in China , about 48% percent of the population is woman, so the demand for the high-heeled shoes is great. 1)Large quantity demanded As economic globalization develops rapidly, market environment becomes open, which is able to gain more business around the world. 2)Open access environment

3)Consumption level increases 4)Limited purchase channels Opportunities With the rapid development of economy and the increase of income, people will want to buy the high-quality and high-end shoes instead of the cheaper one. 3)Consumption level increases At present, because there are fewer franchised outlets in China, purchase channels are relatively limited. Ladies intending to buy our shoes need to patronize us. 4)Limited purchase channels

2) Competitors lower costs Threats There are many kinds of high-heeled shoes industry in China, high-end types without exception, so the competition of shoes industry is serious. 1)Big competition Intending to sell out their shoes, competitors will try every means to achieve their goals, like lowering costs. 2) Competitors lower costs

Threats Many merchants consider that our brand is high-end level, in that case, they will produce large quantities fake products to earn more money. 3)Difficulty in brand protection If we succeed in setting up the shop and making a profit, the potential competitors will increase which can threat us. 4) The increasing of potential competitors

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