PRETZEL-CHOW The Plan

THE PRODUCT Pretzel Chow will be selling our quality pretzels Our innovative spice combination gives the pretzels a never before tasted favor in the snacks industry We can protect the product by keeping the recipe a secret from other businesses

The Message  Pretzel Chow's innovative recipe for pretzels gives them a distinct flavor.  The spices that we apply to our product creates a revolutionary flavor to the ordinary pretzel

THE INDUSTRY Pretzel-Chow is a food distribution industry. Food distribution A current food distribution trend is that people are looking for healthier foods for a low cost This industry has always been a large industry and that it will always be one

THE MARKET Pretzel-Chow began when my Grandma made these pretzels for a family gatherings. Then my mom began making them for me and my friends when we hung out. Once the Maverick Challenge started, our group had a great idea to use these pretzels for our competition. We will focus our sales for the people living in urban areas. Pretzel-Chow's plan for the future is to become a national distributor through the United States.

THE TARGETED CUSTOMERS Pretzel-Chow's target consumer are those who like to go to parties and family outings. This product has a handy container to make it easily transportable to parties. The people that generally like to not spend a lot of money for parties. This product is cheap and gives a quality taste. CUSTOMER DEMOGRAPHICS Customers like food Customers like to party Like a cheap, affordable party container of pretzels They would like to spend $6.50-$10 on our product We have already begun sales, and have made profits We are also getting a square credit card reader to make it more convenient for out customers wanting to use a credit card

TARGET MARKET STRATEGY We will make the Pretzel-Chow brand well-known by going to local grocery stores to give out free samples We will go to public events such as town festivals to sell our product, and at the same time making our business well known We will sell our products in Dottie's Bulk Food Store to begin bringing in capital. We also plan to sell the pretzels at our school’s OASIS concession stand for sports activities and school functions IT'S CHOW TIME

TARGET MARKET SALES APPROACH We will advertise on WRBI, our local radio station, so that Pretzel-Chow will be become known locally. We will also be at local festivals to sell our product. While we make money, we will become more well known at the same time.

TARGET MARKET DESCRIPTIONS Local MarketsCommuting workers and tourists Commercial Events Descriptions Families that go to parties and live close to a grocery store People wanting a snack while driving People needing a snack at town festivals and Carnivals Demographic s Consumers at all ages/ make $40,000-$60,000 a year Commuting workers that want a snack between meals Hungry Workers and Festival attendees Buying Behavior Frequent, but small purchases ($9-$12) units sold ($9-$12 per unit) Size 10,000-20,000 Consumers4,000-5,000 Consumers Consumers Projected Sales $20,000$2,000$5,000 Trends Slow GrowthRapid GrowthMedium Growth

COMPETITIVE ANALYSIS We have a special spice on our pretzels, giving a never before seen flavor They already have the reputation that we lack. They are also a national business Snyder's We have the cheap price, and the transportable container They have a wide variety of flavors, we only have a few Doritos We have a healthier snack. Our product is cheaper They have a major distribution advantage Rold Gold

THE MARKETING SCHEDULE Newspaper and radio advertising Facebook Sports Events Billboards

THE LOCATION Pretzel-Chow will be located in the Batesville area. Traffic in the area is low. It is very easy to commute to desired locations.

THE LEGAL STRUCTURE Austin Hornberger with have majority in the equity in Pretzel-Chow. This plan will not let investor take control of Pretzel-Chow Austin Hornberger 51% Josh Stenger 49% (equity due to change if investors needed)

Management Team  All work will be done by Austin Hornberger. He will make the pretzels.  All sales and money management with be done by Josh Stenger.  Korey Padgett mentored us for this project.

THE CORE SCORES We will measure by our sales growth from year to year We will measure our growth by the number of stores that sell Pretzel-Chow's products We will also monitor the number of buckets sold

The Money Forecast  $300/mo. For rent  $700-1,500 for counter space(if needed)  $400 in baking supplies  It costs $4.62 to make it  We expect to charge $9.99 for every gallon  This more than a 100% profit

Current Sales Xtra Spicy 30% Spicy 36%

Sales Projection 1 st year total = $7,453 2 nd year total = $14,906 3 rd year total = $44,718