Kevin Brady June 24, 2009 Dashboards for Business Users Your business. No barriers.

What is a Dashboard?

Dashboard Definition dashboard (dash-bo ̇ rd ) n. a screen on the front of a horse-drawn vehicle. a panel extending across interior of a vehicle, usually containing instruments and controls. dashboard (dash-bo ̇ rd ) n. a web interface for users that organizes and presents information in a way that is easy to read and interpret

Dashboard The goal Dashboard goal: o effectively communicate information o provide a gateway to all of your informational assets

Dashboards Best Practices  It’s all about the presentation  Don’t display media that cannot be easily read and understood  Looking “marvelous” doesn’t mean communicates effectively  Less is more  Include only what you absolutely need  Don’t deliver information in fragments  Throw out anything that doesn’t add meaning to the data  Answering “What” is fine, but how about “Why”  Elegance in communication is often achieved through simplicity of design, for any type of user Copyright 2007, Information Builders. Slide 5

Copyright 2007, Information Builders. Slide 6 Analyst WebFOCUS Business Intelligence Platform Dashboard Flexibility for Any User Executive Unknown Employee Active Dashboards Performance Management Dashboards Flex Dashboards Custom Dashboards Analytical Dashboards Geographic Dashboards

WebFOCUS Business Intelligence Platform Dashboard Strategies  Custom Dashboards  Aggregate view of your business showing key charts and reports that project a snapshot of the business health  WebFOCUS Reporting  Analytical Dashboards  Uncovers unusual things in large amounts of data and helps you focus in on problems  WebFOCUS Visual Discovery  Active Dashboards  Empowers users with all of the analytical capability of Excel, without any training required  WebFOCUS Active Reports CUSTOM DASHBOARDS ANALYTICAL DASHBOARDS ACTIVE DASHBOARDS

WebFOCUS Business Intelligence Platform Dashboard Strategies  Flex Dashboards  Aggregate view of your business showing key charts and reports that project a snapshot of the business health  WebFOCUS Reporting with Flex  Performance Management Dashboard  Applies a formal methodology (e.g. Balanced Scorecard) to map performance through a series of interlink financial and non-financial measures FLEX DASHBOARDS PERFORMANCE MANAGEMENT SCORECARDS  WebFOCUS Performance Management Framework  WebFOCUS Performance Metrics Manager

WebFOCUS Business Intelligence Platform Dashboard Strategies Copyright 2007, Information Builders. Slide 9 Insert picture of consumer dashboard Custom Dashboard Characteristics:  No training required  Minimal development time  Can be integrated into an existing dashboard

WebFOCUS Business Intelligence Platform Dashboard Strategies Copyright 2007, Information Builders. Slide 10 Analytical Dashboard Characteristics:  Analytic keys: color, isolation, detail  Visually exposes data anomalies  Leads to new questions

WebFOCUS Business Intelligence Platform Dashboard Strategies Copyright 2007, Information Builders. Slide 11 Active Dashboard Characteristics:  No connection required  Analyze while disconnected  Zero-client, browser-only footprint

WebFOCUS Business Intelligence Platform Dashboard Strategies Copyright 2007, Information Builders. Slide 12 Flex Dashboards Characteristics:  Access any data, anywhere via Flex graphics  Rich, visual graphics  Easily maintained, easily replicated, high adoption rate

WebFOCUS Business Intelligence Platform Dashboard Strategies Copyright 2007, Information Builders. Slide 13 Performance Dashboard Characteristics:  Most effective display of performance metrics  Helps users convert lagging into leading indicators  Displays value of operational applications

Demonstration