How to make good things happen quickly without spending much money Tom Whitwell Senior Consultant,

A few months ago, a publisher pitched me an idea.

So… do you think it’s a good idea?

I don’t know, but I have an idea how we can find out.

The big company way: IDEA → Pitch → Talk → Research → Talk → Pitch → Talk → Get Approval → Spend → Spend → Spend → Spend → Spend → Spend → Spend → Spend → LAUNCH → Earn (hopefully)

The startup way: IDEA → Spend → LAUNCH → Earn → Spend → LAUNCH → Earn → Spend → LAUNCH → Earn → Spend → LAUNCH → Earn → Spend → LAUNCH → Earn → Repeat

Customers are most honest when they’re spending their own money

Questions about books from an outsider: ●Why don’t authors have the addresses of all their readers? ●What experience is a book reader paying for? ●Why do you keep publishing new books when there are so many old ones that have already been written? ●Why do publishers build apps? ●Why do publishers celebrate when eBook sales fall? ●What is the competition for a book reader’s attention?

Thank you Tom Whitwell Senior Consultant,