0 DI Marketing Limited Company December 2015 VIETNAM’S TOP HIT EVENTS in 2015

1 DI Marketing Limited Company SCOPE OF WORK  The study was conducted by DI Marketing Vietnam, to find out what are top hit events which can attract social community attention in Vietnam in  Research methodology: Online survey  Fieldwork time: 3 days (15/12/2015 to 17/12/2015)  Sample size: N = 1,820  Target respondents  Gender: Male and Female  Age: 15 ~ 40  Geography: Nationwide

2 DI Marketing Limited Company DEMOGRAPHIC INFORMATION N = 1,820

3 DI Marketing Limited Company NUMBER RankEvent Votes (N = 1820) PicturesDescription 1 Anh Vien_Top Vietnamese swimmer 594 (33%) She is the record holder of 8 gold medals in 28th SEA Games 2015 She is also one of the 5 best swimmers all over Asia, Movie “I see yellow flowers on the green grass” 537 (30%) A famous movie about childhood, launched in October 2 nd Its title has been parodied by net- tizens into various funny versions, which created huge viral effects. 3 Iphone 6/ 6plus launched 521 (29%) Sold in Vietnam in September, ,500 units sold in the 1st week (source: Thegioididong, Vietnam’s biggest mobilephone retailer)

4 DI Marketing Limited Company st Metro line in Vietnam introduction 386 (21%) 1 4 Bphone launched 397 (22%) The first Made-in-Vietnam smartphone. with its unique marketing way "the best quality smartphone, which is faster and better camera than iPhone", creating great arguments in online world. Start construction in April, 2015; expect to finish in 2018 Cross through the core business locations in Ho Chi Minh city Aim to reduce traffic jam. Rank Event PicturesDescription Votes (N = 1820) NUMBER Nguyen Hue walking street 369 (20%) The 1 st public walking street, inaugurated in April, Crowded everyday with teens gatherings for chatting and staying chilled. 6

5 DI Marketing Limited Company LeNa_Scorpion teacher’s video 324 (18%) An English teacher was taped scolding students rudely and proudly say that this is because she is a Scorpion horoscope. This created huge frustration in online community. Wedding off Huang Xiaoming & Angela Baby - Chinese famous’ movie stars. 288 (16%) Most favorite Chinese actor and actress couple in Vietnam. Audience admired them by their beautiful gorgeous royal-like wedding. 9 Son Tung MTP_singer 192 (11%) A teen male singer, who is handsome, talent and loved by top hit songs which are effervescent and energetic. 8 7 RankEvent Votes (N = 1820) PicturesDescription NUMBER 7 - 9

6 DI Marketing Limited Company 10 Christian Louboutin lipstick 155 (9%) An Imported luxurious lipstick ($120/unit), used by Hot girls & celebrities on Facebook, has been widely perceived as "girls' most dreaming gift/cosmetics" RankEvent Votes (N = 1820) PicturesDescription 11 Forbes’ 30 under (8%) (8%) The first event to recognize 30 young talents under 30 for their contribution in many fields, from business to entertainment. The largest shopping mall with free parking lot, spacious, diverse food types and shopping events. AEON Mall launching NUMBER

7 DI Marketing Limited Company 15 Minion cartoon 133 (7%) 14 Grab taxi 134 (7%) 13 Toc Tien – singer 135 (7%) A young Vietnamese female singer Her song “Vu Dieu Cong Chieng” soon became a top hit and created a trend among Vietnamese teens, just like Gangnam Style in Korea. A taxi call mobile app is assumed to positively affect Vietnam taxi market thanks to its affordability and convenience. Minions are loved by kids because of their cute and funny characters. Before launching in 2015, Minions were utilized for ads of most brands popularly (e.g: VietJet air) RankEvent Votes (N = 1820) PicturesDescription NUMBER

8 DI Marketing Limited Company RANKING OF THE 30 TOP-HIT EVENTS IN 2015 In your opinion, what are the Top 3 events in Vietnam, in 2015? N = 1,820 Reference

9 DI Marketing Limited Company DEMOGRAPHIC INFORMATION N = 1,820 Reference

10 DI Marketing Limited Company DI Marketing Limited Company