DMK – week 7

Subjects week 7 Tio Minor Digital Marketing Website Optimizer to increase the conversion; Retargeting; buyers returned to the ordering process; Usability and conversion; Conversion and measure; Funnelanalyse.

Conversion Minor Digital Marketing E-commerce is often especially focused on conversion Goals are often aimed at conversion Conversion is a success factor inside ISC > With Digital marketing contribute on realizing that desired conversion

Conversion Minor Digital Marketing  Targeting: Do Your Homework;  Decide What Kind of Ad/campaign/conversation works best;  Timing!  Be clear and let them land in the right place;  Social Proof;  Credibility

Conversion Minor Digital Marketing Sometimes it is the simplicity of the message that does the trick….. The left hand and original copy is comfort oriented and selling on the basis of people feeling relieved and relaxed. The right hand copy is action oriented. It is about solving a problem. The action oriented headline and copy earned a 38.3% conversion rate, 93% better than the original! Note that they did not targeted on price!

Conversion Minor Digital Marketing A/B and multivariate testing relates to Conversion!

Conversion Minor Digital Marketing Wasted money on adwords

Conversion Minor Digital Marketing KLM knows how….. Courtisy overal-de-ideale-reis-samenstellen

Conversion Minor Digital Marketing And we meet google yet again However it is as simple as anything……

Conversion Minor Digital Marketing Bezoekers verlaten websites; “kijke, kijke en niet kope” -> Continu situatie in beeld brengen: Welke landingspages hebben hoog bouncepercentage? Lage kwaliteitsscores voor pagina’s bij Google Adwords? Onderneem acties en bedenk dat je weinig tijd hebt… seconden. Binnen 0 en een 0,5 seconde beslist het grootste gedeelte van de bezoekers of ze op het juiste adres zijn!

Conversion Minor Digital Marketing Wel bij de les blijven natuurlijk……

Conversion control is insight in the efflux of the customer journey and online customer life cycle applying analyses of the funnels……… Conversion Minor Digital Marketing Product information pages Shopping Cart Ordering Pages Confir mation page marketing PPC ads (paid links) SEO (natural results) Affiliate marketing Direct hits (visitors who enter URL) Webvertising AttractConvertRetain 45% 25% 8% 2% 55% 20% 17% 6% 30% 10% 17% 18% 15% Home Search 100% 0,8% 1,2% Retention

Conversion Minor Digital Marketing Evaluation funnel analyses Landing page call to action thresholds in conversion process Image/rich media Reviews Whatever you do, bear in mind:  Be one step ahead of you customer……..  Create a fluent and transparent process and  Be nice…..

Acquire Inform Advise Convert CR 2% Acquisition processOK Information processOK Conversion processPOOR Acquisition processOK Information processOK Conversion processPOOR Conversion Minor Digital Marketing

Acquire Inform Advise Convert CR 2% Acquisition processOK Information processPOOR Conversion processOK Acquisition processOK Information processPOOR Conversion processOK Conversion Minor Digital Marketing

Acquire Inform Advise Convert CR 6% Acquisition processOK Information processOK Conversion processOK Acquisition processOK Information processOK Conversion processOK Conversion Minor Digital Marketing

Funnel (clickpath) analysis Research, measuring and analyses are inextricably linked to each other and of extreme importance to the success of any online initiative!

Minor Digital Marketing Funnel (clickpath) analysis Remember Google analytics And more……

Conversion and re-targetting Minor Digital Marketing How it works… And also how simple it is…

Conversion and social media Minor Digital Marketing

Conversion en social media Minor Digital Marketing

Conversion Minor Digital Marketing Different media relate to different conversion objectives

Conversion, measuring and optimization Digital Marketing Minor seven- conversion-rate- tactics-that- increased-sales- by-21-million Click on the image >>>>>> Insight by using dashboards

Conversion Minor Digital Marketing 21 secrets for improving conversion Useful to discuss with your group. The presentation offers 21 separate chapters so you can also make your own selection. Click on image for video

Trends Minor Digital Marketing top-10-strategic-technology-trends-for-2015-infographic click in image >>>> <<<< 2015-will-be-the-year-of-video- marketing Seek and ye shall find click in image >>>>

Assigments week 7 Tio Minor Digital Marketing 1.Describe on the weblog the actions carried out in order to optimize conversion of (existing) customers and give a basis; 2.Describe on the weblog retargeting opportunities, relate to the project and apply where necessary; 3.Create a funnel analysis of the behavior of the visitors based on all information till now and the coming weeks; 4. Create a clear "dashboard" of performance; 5.Further develop Content for website, social media and develop possible other appropriate digital platforms 6.Standing assignment: add content, create new scope, analyze data and relate it to KPI/targets, evaluate actions and reporting on work blog.

Study and reference week 7 Tio Minor Digital Marketing Chapter 9 Understanding performance marketing in Understanding Digital Marketing; PowerPoint week 7; If available and applicable: relevant current and additional publications and examples (teachers).