The Meaning of Color

RED

RED color of fire and blood - associated with energy, war, danger, strength, power, determination as well as love color of fire and blood - associated with energy, war, danger, strength, power, determination as well as love emotionally intense emotionally intense highly visible highly visible brings text and images to the foreground brings text and images to the foreground

ORANGE

ORANGE joy, sunshine, and the tropics joy, sunshine, and the tropics enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation associated with healthy food and stimulates appetite associated with healthy food and stimulates appetite color of fall and harvest color of fall and harvest symbolic of strength and endurance symbolic of strength and endurance catch attention and highlight important elements catch attention and highlight important elements

YELLOW

warm and cheerful - stimulates mental activity and generates muscle energy associated with food unstable and spontaneous color, so avoid using yellow if you want to suggest stability and safety

GREEN

GREEN  color of nature  symbolizes growth, harmony, freshness, and fertility  suggests stability and endurance  means safety

BLUE

BLUE color of the sky and sea color of the sky and sea associated with depth and stability - symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven associated with depth and stability - symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven calming calming

PURPLE

associated with royalty symbolizes power, nobility, luxury, and ambition wisdom, dignity, independence, creativity, mystery, and magic

WHITE

associated with light, goodness, innocence, purity color of perfection means safety, purity, and cleanliness depicts faith

BLACK

associated with power, elegance, formality, death, evil, and mystery denotes strength and authority considered to be very formal, elegant, and prestigious

Color Processes  CMYK  RGB

CMYK  Cyan, Magenta, Yellow, and Black  Used for high quality printing

RGB  Red, Green, and Blue  Used for computer (and other) screens

The End