Guidelines for PowerPoint Standard template November 2015 Priority Health Marketing

Hello Before you begin, confirm if you need the standard or wide screen template. This is the only approved template for PowerPoint Templates can be downloaded from the brand guide at http://brandguide.priorityhealth.com

FORMATTING Text // Colors

Fonts and colors Arial is the only font to be used Use the “Priority Health Colors” color theme PRIMARY SECONDARY RGB 0 / 169 / 224 WEB LINKS ONLY

Text formats Title page Presentation title: 44 point, white Capitalize the first word only, and any proper nouns Sub-head: 30 point, italic Presenter’s name: 20 point, italic

Text formats (cont.) Content slides Slide title: 50 point, dark green Text (text only slide): 34 point, grey Text (text & image slide): 24 point, grey Subhead: 24 point, bold, italic, dark green

Text formats (cont.) Bulleted lists Solid dot is the only bullet style Dash is used only for secondary items Bullets are flush left, align to headline Keep bullets short for easy readability All text remains a consistent size (Do not make indented bullets smaller)

Imagery // Charts // Graphs VISUALS Imagery // Charts // Graphs

Imagery Simple is better Do not use copyrighted images Icons are the preferred imagery Icons are flat with no outlines or shadows Approved icons are available at G:\Mktg\Shared_PH\~Brand Guide – SAVE\Approved Icons If a slide contains no text, the image completely fills the slide

ALWAYS KEEP VISUALS SIMPLE FOR EASY READABILITY BY THE AUDIENCE.

Charts and graphs Only use the Priority Health color theme Do not use “Quick Styles”: No shadow, bevel, glow, reflection, etc. PowerPoint may default to a “Quick Style” which you need to turn off Chart/Graph title is 14 point, all caps, grey

Charts and graphs Table formatting Business category Member count Annual cost (avg.) Annual cost (total) Commercial 881 $78,870 $69,484,215 Medicare 2,670 $55,714 $148,755,416 Medicaid 409 $53,434 $21,854,500 To add a table, select “Insert > Table” Choose layout option “Medium Style 3 – Accent 2” Cell borders are 0.5 pt. grey Header row is green with white type, bold

Charts and graphs Table formatting Title Row is aligned with the row below it Columns are left aligned, unless data/numbers are included which are center or right aligned Select option for “Banded Rows”, and if giving a sum of numbers use a “Total Row”

Graphics Use simple shapes to make content more interesting

Graphics Use SmartArt to add graphics NOTE SMARTART AND GRAPHICS SHOULD NEVER HAVE A DROP SHADOW

Graphics This is an example of a 3-column layout Use it for comparing three items Or creating interest with multiple visuals

PRESENTATION LAYOUT How to break it up

Basic structure Start with a Cover Slide using any of the three options: Ovals, Argyle or Geometric Use Section Breaks to divide the content Title of the section break is in all caps, 60 point Use Large Quote Slides throughout for emphasis End with the Closing Slide

Content slides Text only example Keep bullets short Add an important point using the layout “Text only with emphasis” and add your special point to the red section. Text in the red box is in all caps IMPORTANT POINT

Image only slide Jennifer’s Benefits

Formatting images Scale images using a corner dot only so the image is not distorted To crop an image: double click the image and select the crop tool from the menu bar. Drag the corners to crop in on the image.

WHEN PRESENTING TO AN EXTERNAL AUDIENCE, CONTACT YOUR MARKETING CONSULTANT FOR SUPPORT.

Tips Keep your audience engaged using emphasis slides for section breaks and large quotes Use icons to illustrate your point Use simple shapes for visual interest

Tips Page numbers are ONLY used when printing slides, NOT for presentations to be shown on-screen To print with slide numbers, go to Insert>Header and Footer>Notes and Handouts, select page number and click “apply to all” SELECT “NOTES AND HANDOUTS”, NOT “SLIDE”

USING THE TEMPLATE

Adding slides Do not copy and paste slides from other presentations unless they both use this template. Due to PowerPoint presets, your slide could reformat based on the other presentation defaults.

Adding slides To add a slide, select “New Slide” and select the style slide you need (Text, Section Break, Large Quote, etc.) To change the layout once your content is in (i.e. change from all text to text with a picture), select “Layout”