A practical application of behaviour change techniques into road safety education initiatives Laura Hurst Evidence Based Researcher Cornwall Council

A practical application of behaviour change techniques into road safety education initiatives Laura Hurst Evidence Based Researcher

How did the Cornwall Road Safety team begin its journey towards using BCTs ? How could we be sure we were making a difference? How we could be more confident that we were changing behaviour? How we set about making the considering of which Behaviour Change techniques were most appropriate for our various interventions Paula Wellings Casualty Reduction Manager Cornwall Council

Overview Road Safety initiatives Why use BCTs Which BCTs to use Cornwall Council case studies

Road safety initiatives Only use a few BCTs Short-term changes in attitude

Why use BCTs Common language Evaluation Build an evidence base

1. Information Giving

2. Teaching BCT4 Instruction BCT5 Demonstrating BCT6 Feedback on performance

3. Planning BCT7 Setting general goals BCT8 Forming specific intentions BCT9 Identifying barriers and overcoming

4. Agreeing BCT10 A different way of living/driving BCT11 Practising BCT12 Signing a behavioural contract

5. Supporting BCT13 Observing others BCT14 Gaining social support BCT15 Self-talk

6. Implementing BCT16 General encouragement BCT17 Set graded tasks BCT18 Follow-up

7. Monitoring  BCT19 Keeping a record  BCT20 Using cues  BCT21 Reviewing goals

8. Managing BCT 22 Time management BCT23 Stress management BCT24 Self-motivation

9. Feeling good BCT25 Providing rewards BCT26 Becoming a role model BCT27 Relapse prevention

Which BCTs to use? Main findings from health care evidence: Increasing the number does not increase effectiveness Fear appeals do not work Monitoring, implementing, agreeing and planning – SELF-REGULATION and SELF- EFFICACY

Depends on your audience!!!

Depends on the behaviour!!

6 questions Do they lack the behaviour relevant information? Do they need to be taught how to perform the desired behaviour? Do they lack the belief that they can successfully perform the behaviour? Do they need social support to perform the behaviour? Do they lack self-regulation skills to perform the behaviour? Do they lack motivation to perform the behaviour?

Lacking information? = Information techniques Need to be taught? = Teaching techniques Lacking belief? = Planning and Agreeing techniques Lacking social support? = Supporting techniques Lacking self-regulation? = Implementing and Monitoring techniques Lacking motivation? = Motivating and Feeling good techniques

Cornwall case study Examined research into BCTs Mapped BCTs to current initiatives Built up detailed picture of target audience and behaviour Made appropriate changes

Example – Learn 2 Live BCT7 – goal setting BCT18 – follow up BCT21 – review goals

Summary Define BCTs in your road safety initiatives Evaluate your initiatives Build up an evidence base for the future

Set your own goal………

Cornwall Council County Hall Truro TR1 3AY Tel: Thank you for listening