Nike “Sponsored MP3” Opportunity Presented to the Ryan Haskins and theWieden & Kennedy Nike team May 2007.

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Presentation transcript:

Nike “Sponsored MP3” Opportunity Presented to the Ryan Haskins and theWieden & Kennedy Nike team May 2007

MediaDefender 2 A Music Fan Searches for and Downloads a Song  Music fans will download mp3 files that MediaDefender creates and distributes on popular file sharing networks such as LimeWire –MP3 is the only format that they will not avoid

MediaDefender 3 The Music Fan Plays the Song they Downloaded  Using Windows Media Player

MediaDefender 4 The Music Fan Plays the Song they Downloaded  Using iTunes

MediaDefender 5 The Music Fan Plays the Song they Downloaded  To their iPod

MediaDefender The Music Fan Plays the Song they Downloaded  To their iPhone

MediaDefender 7 Benefits  Music Fan –Gets free music in the format they already enjoy (mp3) from the place where they already get their music (File Sharing Networks)  Sponsor –Unique brand placement next to the most popular music on the most popular digital music applications (iTunes, Windows Media Player, iPod) –Association with the most revolutionary shift in music distribution history