FY10 Statewide Marketing Superintendent’s Workshop June 2010.

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Presentation transcript:

FY10 Statewide Marketing Superintendent’s Workshop June 2010

Media Buys for FY11 Already Booked Already Booked (8) state sponsored billboards (8) state sponsored billboards Redhawks billboard Redhawks billboard OU & OSU ads (More details to come) OU & OSU ads (More details to come)TBD Summer Conference promotion Summer Conference promotion Half or quarter-page ads in Oklahoman & World Half or quarter-page ads in Oklahoman & World Digital billboards (during key dates) Digital billboards (during key dates) HS basketball tournament HS basketball tournament Additional Print ads Additional Print ads

OU & OSU Sport Ads Radio OU Football (2) :30 Commercials during game broadcasts (2) :30 Commercials during game broadcasts Branded CareerTech Feature Branded CareerTech Feature (1) On-air Interview (1) On-air Interview (50) :30 Weekly Commercials via Affiliates (50) :30 Weekly Commercials via Affiliates OSU Basketball (1) :30 Commercial during game broadcasts (1) :30 Commercial during game broadcasts Branded CareerTech Feature Branded CareerTech Feature (1) On-air Interview (1) On-air Interview

Sooner Sports Radio Network Affiliates

AdaKYKC-FM100.1 AltusKWHW-AM1450 AnadarkoKACO-FM98.5 BartlesvilleKWON-AM1400 BartlesvilleKRIG-FM104.9 BlackwellKOKB-AM1580 Broken BowKKBI-FM106.1 CordellKCDL-FM99.3 ClaremoreKRVT-AM1270 Elk CityKADS-AM1240 EnidKNID-FM103.1 FrederickKTAT-AM1570 GroveKGVE-FM99.3 GuymonKGYN-AM1210 HobartKTJS-AM1420 LawtonKVRW-FM107.3 McAlesterKTMC-FM105.1 Oklahoma CityKXXY-FM96.1 Ponca CityWBBZ-AM1230 PryorKMUR-AM1570 ShawneeKGFF-AM1450 StillwaterKSPI-AM780 StillwaterKSPI-FM93.7 TahlequahKTLQ-AM1350 TulsaKFAQ-AM1170 VinitaKGND-AM1470 WeatherfordKWEY-FM97.3 WoodwardKMZE-FM92.1 AdaKADA-FM99.3 AltusKRKZ-FM93.5 AlvaKALV-AM 1430 Amarillo, TXKZIP-AM1310 AntlersKDOE-FM ArdmoreKVSO-AM1240 BartlesvilleKWON-AM 1400 BartlesvilleKYFM-FM100.1 ClintonKCLI-FM1320 Dallas, TXKKGM-AM1630 DuncanKDDQ-FM105.3 Durant KSEO-AM 750 Elk City KXOO-FM 94.3 EnidKGWA-AM 960 Fort Smith, ARKRWA-FM Fort Smith, ARKHGG-AM1580 FrederickKYBE-FM95.9 GuymonKKBS-FM92.7 HobartKTJS-AM 1420 Houston, TXKCOH-AM1430 IdabelKBEL-FM96.7 LawtonKPTK-AM 1380 LawtonKJMZ-FM98.1 McAlesterKNED-AM 1150 MiamiKGLC-FM MuskogeeKTFX-FM Oklahoma CityKOKC-AM1520 Oklahoma CityKRXO-FM Ponca CityKOKB-AM 1580 Ponca CityKLOR-FM99.3 PoteauKPRV-FM92.5 ShawneeKGFF-AM1450 TulsaKTBZ-AM1430 TulsaKMOD-FM97.5 TulsaKAKC-AM1300 VinitaKITO-FM96.1 Wichita, KSKSGL-AM 900 WoodwardKWOX-FM Total Stations = 66 OU & OSU Radio Coverage

OU & OSU Sport Ads Print OU Football Full-page, 4-color Full-page, 4-color OSU Football Full-page, 4-color Full-page, 4-color Need to update success stories for FY11 Need formalized collection process Need formalized collection process Campaign could pay for photography Campaign could pay for photography

Need to be Update Candidates: Business Partners HS – College Bound Young Adult – Career/College

OU & OSU Sport Ads TV & 1-to-1 OSU & OU Basketball (Men’s & Women’s) Basketball courtside signage (Center, media- row) Basketball courtside signage (Center, media- row) TV broadcast visible during all game-time TV broadcast visible during all game-time Includes OSU Wrestling Includes OSU Wrestling Messages inter-changeable Messages inter-changeable Includes minimum of 116 Basketball games Includes minimum of 116 Basketball games Regional TV exposure Regional TV exposure

Co-op Commitment Deadline: October 1 st, 2010 MUST submit media buying plan to steering committee PRIOR to October 1 st $2000 matched dollars for statewide, “Elevating” media buys Ad buy content/designs MUST be approved by steering committee Detailed list MUST be provided to MNTC finance for Co-op dollars to be applied to district invoices

Additional Opportunities In Development Style/Implementation guide Summer Conference Need Support Commitments Social Media accounts “Elevating” website events Display materials Talking point cards Media relations plan Other (?)

Q & A