Targeted Behavioral Advertising Ariel Pierre Section 001.

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Presentation transcript:

Targeted Behavioral Advertising Ariel Pierre Section 001

Presentation Overview: Definition Location Privacy Concerns Statistical Graph Regulation Real World Example References

What is targeted behavioral advertising? A technique used by online publishers and advertisers to increase the effectiveness of their campaigns. The idea is to observe a user’s online behavior and offer the most relevant advertisements according to their behavior.

Where can Targeted Behavioral Advertising be found? Twitter Facebook YouTube Google Latome and Revenue Science are two main companies offering targeted behavioral advertising.

Privacy Concerns: Federal Trade Commission believes that Behavioral targeted advertising is a violation of privacy. Consumers are losing control over their own information. FTC

Statistical Graph

Regulation Websites regulate themselves. There are no regulation laws against targeted behavioral advertising. Some web browsers have the welfare of the consumer at heart. ◦ Mozilla Firefox ◦

Lotame Watch where you click.

References Beal, Howard. Network Advertising Initiative. 24 March April Milne, George R. "All Businesses a D&B Company." 22 December How well do consumers protect themselves from identity theift? 7 February Pool, Kate. "Online Behavioral Targeting Debate Continues—Ads May Not." 10 September EcontentMag.com. 7 Febuary Vermaat, Shelly and. Discovering Computers 2010 Living in a Digital World. Boston: Course Techknowlogy Cengage Learning, 2009.