Networking Creating a Professional Practice Marketing Methods Creating a Professional Practice Marketing Methods
Definition Interconnected, cooperative individuals who develop and share contacts, information and support. Intention - Cooperative success Giving and receiving support Exchange of energy Interconnected, cooperative individuals who develop and share contacts, information and support. Intention - Cooperative success Giving and receiving support Exchange of energy
Building your Practice Networking Employment Leads Self Introduction Formal Groups Informal Connections
Formal (organized) Groups Chambers of Commerce Leads Clubs: *Le Tip *Business Networks International *Ali Lassen’s Leads Clubs Trade Organizations - Professional Associations Women’s Groups Service Groups: Rotary, Kiwanis, Arts, Hospitals Toastmasters: Public Speaking
Steps & Techniques 1.Recognize opportunities all around you. 2.Track your contacts 3.Maintain contacts 1.Recognize opportunities all around you. 2.Track your contacts 3.Maintain contacts Business Cards - use them! Share Information freely. Follow through on commitments. Acknowledge and say “Thank you”.
Referrals REQUEST: Supply them with cards and other promotional materials, ask for the business. REPEAT: several times, periodically. REWARD: always say “Thank you”, gift, incentives, discounts. RECIPROCATE: Refer back. REQUEST: Supply them with cards and other promotional materials, ask for the business. REPEAT: several times, periodically. REWARD: always say “Thank you”, gift, incentives, discounts. RECIPROCATE: Refer back. The most important mouth is your own, use it!