#BTPAGM15 Working in Partnership ANNUAL MEMBERS’ FORUM 2015 Working together to market Bath & beyond Sarah Holden Bath Tourism Plus.

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Presentation transcript:

#BTPAGM15 Working in Partnership ANNUAL MEMBERS’ FORUM 2015 Working together to market Bath & beyond Sarah Holden Bath Tourism Plus

Marketing plan ANNUAL MEMBERS’ FORUM 2015 ATTRACT CAMPAIGNS DISPERSAL Research & analysis Establish Bath as a premier UK destination brand Grow the value of tourism, rather than just increase numbers channels tools

#BTPAGM15 Social media influence ANNUAL MEMBERS’ FORUM 2015

#BTPAGM15 Target audience ANNUAL MEMBERS’ FORUM 2015

#BTPAGM15 Sector capacity ANNUAL MEMBERS’ FORUM 2015 Half Terms & Bank Holidays Easter Summer Christmas Market Capacity

#BTPAGM15 Moving forwards ANNUAL MEMBERS’ FORUM 2015 No RGF funding Harness the power of digital & PR Develop industry partnerships And…

#BTPAGM15 Why? ANNUAL MEMBERS’ FORUM 2015

#BTPAGM15 Spring (Feb – March) ANNUAL MEMBERS’ FORUM 2015

#BTPAGM15 Summer ANNUAL MEMBERS’ FORUM 2015

#BTPAGM15 Autumn ANNUAL MEMBERS’ FORUM 2015

#BTPAGM15 Winter ANNUAL MEMBERS’ FORUM 2015

#BTPAGM15 Detox 2016 ANNUAL MEMBERS’ FORUM 2015

#BTPAGM15 Wellbeing & indulgence ANNUAL MEMBERS’ FORUM 2015

#BTPAGM15 Business Tourism ANNUAL MEMBERS’ FORUM 2015

#BTPAGM15 Overseas marketing ANNUAL MEMBERS’ FORUM 2015

#BTPAGM15 PR Evaluation ANNUAL MEMBERS’ FORUM 2015 What is PR worth..?! Caroline Hook PR & Communications Manager

#BTPAGM15 PR Highlights ANNUAL MEMBERS’ FORUM 2015

#BTPAGM15 ANNUAL MEMBERS’ FORUM 2015 Going forward

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