Northeast Beef Promotion Initiative – Public Relations

2 Goals for Four public relations events focused on our consumer – health conscious foodies or adventurous adults – in the Northeast. Secure retail or foodservice partners and also additional investments. A minimum of four state dietetic meetings, with a speaker, if possible. Budget: $125,000

3 CT Women’s Expo

4 Philadelphia Distance Run September 19 – 21 Won merit award in national Best of NAMA competition Sponsor of Children’s Fun Run, Fitness Expo 15,000 Confident Cooking with Beef in every runner’s bag

5 Distance Run Beef Messages

6 Metropolitan Cooking & Entertaining Show, DC

7 New England Dairy Promotion New England Dairy Promotion Board asked to partner on a toolkit for New England retailers this fall. Focus was lean recipes and nutrition information. Seven retailers received kits, at no cost to beef: –Donelans –Foodmaster –Roche Bros. –Big Y –Hannaford Bros.Co. –Shaw's –AHOLD (Stop & Shop, Giant)

8 NBC 4 Health & Fitness Expo January 10 – 11 Washington DC Convention Center 85,000 people – largest free health event for the public Co-sponsored by the South Dakota Beef Industry Council & Balducci’s stores

9 Program, Web Ads

10 Upcoming Events Eastern Region Health, Physical Education, Recreation and Dance Annual Meeting – February MA Dietetic Meeting (Speakers)– March CT Dietetic Meeting – April Boston Marathon (Cabot Creamery) – April NJ Dietetic Meeting – May DE Dietetic Meeting (Speaker) – May Marine Corp Marathon Fitness Expo - October