Browse More.Travel Less. Let Target do the Rest! Alexis Niederman

Objectives ๏ Boost Target’s online sales ๏ Target the grocery section within Target itself ๏ Target certain demographics near Target stores ๏ Create memorable online and in store experience ๏ Promote Target Credit Card

How many people visited Amazon’s and Wal-Mart's retail website in the Second Quarter of 2012 compared to Target’s retail website?

U.S. Retail Website Visitors Amazon: 100.4m visitors Wal-Mart: 41.4m visitors Target Corp: 23.2m visitors

ANALYSIS

How much did online sales in the U.S. increase from 2002 to 2011? A)Double B)Triple C)Quadruple

C) Almost Quadrupled

Why Choose Online Shopping? ONLINE SHOPPING Faster Cheaper More Convenient Virtually Infinite Product Range Shop anywhere

Why Choose Online Shopping?

 Online Shopping is convenient for working individuals during the week  In-store shopping is only convenient for individuals who have time

STRENGTHS Fun, easy and fast Better fit customers’ needs Sales in grocery section will sky rocket Open new horizons for Target consumers Keep technology up-to-date Delivery option is satisfying

OPPORTUNITIES Expansion opportunities in many aspects -Virtualize other sections: - Target Home -Grocery section Increasing use of Target Red Card Increase overall sales within the Target store Grocery section becomes more well known in-store and online

TARGET KITCHEN Reaching Beyond Customers’ Needs

How To Access Target Kitchen Go to Target.com Click Kitchen Tab  Drop down menu appears Click Groceries/Target Kitchen Arrive at Target Kitchen

HOW TO USE TARGET KITCHEN *Click on refrigerator* Refrigerator

Refrigerator Opens Click on virtual images Link to different categories Fruits, Dairy products, Meat/Poultry, etc… Purchase Items Browse and add items to cart Follow the checkout process

How To Use Target Kitchen *Follow prior steps for cabinet and pantry search*

Additional Features CELEBRITY KITCHEN CELEBRITY RECIPESSEARCH ๏ How to use Target Kitchen ๏ Recipes demonstrations ๏ Recipes downloadable

Check-out Process Checkout Online Delivery/ In store Pickup Delivery/ Pickup time Payment Options Target Red Card Credit/Debit Card Sit back and let Target do the rest!

Payment Options With Target Red Card: 5% off every purchase Free Delivery With non-Target Cards Standard shipping $5

HOME DELIVERY & IN-STORE PICKUP

Home Delivery ๏ Time Frame: Morning: 8am - 11am Afternoon: Noon - 4pm Evenings: 5pm - 9pm ๏ Next day delivery for orders placed by 10pm ๏ Minimum $35

In Store Pick-Up Has to be “On Target” Next day pickup: order placed by 10pm Choose pick up time frame In store shopper  items ready at arrival

What percentage of U.S. Smartphone/tablet owners use their device to make a purchase?

Smartphone and Tablet Users ๏ Smartphone = 29% ๏ Tablet = 42%

The Rise of Mobile Shopping

Phone and Tablet Functions Target Kitchen On-The-Go Virtual and mobile friendly Create and save shopping/grocery lists Quick look and pricing Scan and save items’ QR codes

Advertising Social Media In-store Market In-direct Market

Browse More. Travel Less. Let Target do the Rest!