OREGON WINE MONTH MAY 2016 – PROGRAM OVERVIEW – December 2015.

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Presentation transcript:

OREGON WINE MONTH MAY 2016 – PROGRAM OVERVIEW – December 2015

ABOUT OREGON WINE

OREGON WINE – FAST FACTS 18 AVAs 676 Wineries 1,027 Vineyards 72 Varieties (58% Pinot noir!) $3.3Bn contribution to Oregon economy p.a. Responsible for >17,000 Oregon jobs Sales have increased 39% globally in past 3 years In 2014, Oregon growth outpaced category growth in value AND volume, selling at 2.3x the average price per 750mL. Source: Nielsen Total US xAOC + Liq Plus 52WE 01/03/15

In Oregon, we focus on small-batch, high quality winemaking with a positive impact from vine to bottle. OREGON’S COMMITMENT TO CRAFT, QUALITY AND ENVIRONMENT 71% of Oregon wineries produce less than 7,000 cases per year 45% of Oregon vineyards are certified sustainable 51% of winegrapes crushed in Oregon are estate farmed

OREGON’S WORLD-CLASS WINEMAKING In 2014, Oregon produced 0.15% of wine globally. … and Wine Spectator awarded 12.5% of its 90+ scores to Oregon wines. “What makes the wines so good? Start with the vines which seem to like Oregon's combination of soils and climate. Growers and winemakers have climbed a steep learning curve, largely while sharing their expertise with one another. They learned how to coax the character and personality from grapes capable of greatness.“ Harvey Steiman,

OREGON WINE MONTH 2016 CONSUMER OUTREACH

“Wildly Sophisticated, Properly Oregonian” advertising campaign tells stories of real Oregon winemakers Builds the message of the commitment to handcrafted wine, sustainable farming and the resulting quality that defines Oregon wine Below are the 2015 advertisements; there will be two new print ads, coming soon Radio programming and social media will be used to share a greater variety of stories from around the state OREGON WINE MONTH 2016 CAMPAIGN 2015 CAMPAIGN – NEW ADS COMING SOON

OREGON WINE MONTH 2016 MEDIA PLAN MULTI-CHANNEL PRINT, ONLINE, RADIO AND SOCIAL MULTI-STATE OREGON AND WASHINGTON FOOTPRINT TARGETED OUTREACH HIGH END WINE CONSUMERS

Events calendar, consumer sweepstakes and more information about Oregon Wine Month is hosted on All advertising, including digital ads, direct consumers to the website All accounts are invited to list their Oregon wine events (tastings, dinners, etc.) on the consumer events calendar. – Visit industry.oregonwine.org  News & Events  Submit a consumer event OREGON WINE MONTH 2016 CAMPAIGN HUB

OREGON WINE MONTH 2016 DISTRIBUTOR PROGRAM

OREGON WINE MONTH REP OF THE YEAR CONTEST Two distributor reps – one on-premise and one off-premise – will be recognized as Oregon Wine Month Rep of the Year based on performance during May. Winners will be chosen from among nominations received before June 15, Each receives their own Wildly Sophisticated, Properly Oregonian print ad, which will run in the Oregon Wine Press in fall ALL distributor sales reps are eligible and ANYONE can submit a nomination! Information on how to nominate coming soon DISTRIBUTOR PROGRAM CONGRATULATIONS Candice LaTourette and Kelly Dougherty of Young’s Market Company, 2015 Oregon Wine Month Reps of the Year!

OREGON WINE MONTH 2016 POINT OF SALE MATERIALS

Case Cards and Posters 8.5 x 11 case cards with scored flap for inserting between cases in stack 11 x 17 posters in graphic and photographic style Graphics to be updated in 2016 – same style, different people OREGON WINE MONTH POS MATERIALS 2015 CAMPAIGN – NEW POS COMING SOON

Skewer Cards and Neck Hangers 4.25” x 5” cards for education and quotes from wine writers Neck hangers in two versions plus customizable version OREGON WINE MONTH POS MATERIALS

Customizable menu inserts and table top feature cards OREGON BY THE GLASS SPECIALS Argyle 2011 Vintage Brut $7/gl Phelps Creek 2013 Estate Pinot Gris $7/gl Stoller 2012 Reserve Chardonnay $8/gl Brandborg 2011 Benchlands Pinot Noir $8/gl Winderlea 2012 Dundee Hills Pinot Noir $9/gl Seven Hills 2012 Cabernet Sauvignon $9/gl

Point of sale graphics will be available to download on the Oregon Wine Month toolkit by the end of FebruaryOregon Wine Month toolkit All wholesalers are welcome to download for in-house printing Distributors in Oregon can contact Jess Willey at the Oregon Wine Board to receive information about ordering POS materialsJess Willey Printed materials will be delivered before April 15 OREGON WINE MONTH POS MATERIALS

For more information or with questions, contact Jess Willey: