86 th Annual Meeting January 24,2007 2:30 - 4:00, Hilton

Marketing Plans at the State Level: Roundabouts for Louisiana John M. Broemmelsiek Intelligent Systems / Traffic Operations Engineer Federal Highway Administration Louisiana Division Office 5304 Flanders Drive, Suite A Baton Rouge, Louisiana /

Marketing Plans at the State Level: Roundabouts for Louisiana 2.23 fatalities per 100M VMT – 53% greater than national average In 2004 –886 fatal crashes  991 fatalities –50,000 injury crashes  85,000 injuries –Intersections: 26.4 % fatalities; 48.98% serious injury “Opportunity” State for intersection safety Louisiana’s Highway Safety Problem

Marketing Plans at the State Level: Roundabouts for Louisiana Vision Mission Goal Objective Performance Measure Louisiana Strategic Highway Safety Plan

Marketing Plans at the State Level: Roundabouts for Louisiana Vision Mission Goal Objective Performance Measure Louisiana travelers arrive safely at their destinations Louisiana Strategic Highway Safety Plan

Marketing Plans at the State Level: Roundabouts for Louisiana Vision Mission Goal Objective Performance Measure Reduce human and economic toll on Louisiana’s surface transportation system due to traffic crashes Louisiana Strategic Highway Safety Plan

Marketing Plans at the State Level: Roundabouts for Louisiana Vision Mission Goal Objective Performance Measure Reduce the Louisiana fatality rate to 1.54 per 100M by 2010 Louisiana Strategic Highway Safety Plan

Marketing Plans at the State Level: Roundabouts for Louisiana Vision Mission Goal Objective Performance Measure Use a systems approach in engineering to strike a balance between single unique locations and addressing the safety of the road network. Louisiana Strategic Highway Safety Plan

Marketing Plans at the State Level: Roundabouts for Louisiana Vision Mission Goal Objective Performance Measure Number and proportion of fatal & serious injury crashes involving roadway departures Number and proportion of fatal & serious injury crashes involving intersections Louisiana Strategic Highway Safety Plan

Marketing Plans at the State Level: Roundabouts for Louisiana Reduce number and proportion of fatal & serious injury crashes involving intersections Highly effective Implemented quickly System wide application “Instant” results Obstacles to implementation can be managed SOLUTION:

Marketing Plans at the State Level: Roundabouts for Louisiana Roundabouts

Marketing Plans at the State Level: Roundabouts for Louisiana Roundabouts

Marketing Plans at the State Level: Roundabouts for Louisiana Roundabouts

Marketing Plans at the State Level: Roundabouts for Louisiana Roundabouts

Marketing Plans at the State Level: Roundabouts for Louisiana Roundabouts Highly effective – 60% all crashes; 82% injury; 100% fatality; 27% PDO Implemented quickly –Typical construction cost < $300K System wide application “Instant” results –Proven effectiveness w/ little operational overhead Obstacles to implementation could be managed –No legislative or policy action needed –Cost within reach –PRIMARY OBSTACLES: Perception Lack of Experience & Knowledge Managed through a marketing plan

Marketing Plans at the State Level: Roundabouts for Louisiana Louisiana Roundabout Marketing Plan AnalyzePlanImplementEvaluate

Marketing Plans at the State Level: Roundabouts for Louisiana Louisiana Roundabout Marketing Plan Analyze  Sporadic educational efforts  Mainly local initiatives w/ little technology transfer  No organized effort at local or state level; No defined implementation process; No performance indicators  State & Local officials currently distracted w/ recovery efforts  Audience must include  Elected officials  State & local transportation executives  Transportation engineers

Marketing Plans at the State Level: Roundabouts for Louisiana Louisiana Roundabout Marketing Plan Action Plan – First Iteration  Hold Three 2 ½ day Roundabout design courses (Lafayette, Baton Rouge, New Orleans)  Conduct Nine Executive Level Overview Sessions on the Benefits of Roundabouts (in each metro area)  Conduct a Roundabout Scanning Tour for Executives & Engineers  Start a statewide Roundabout working group for design engineers  Retain on-call expertise for Design Reviews and Executive/public outreach

Marketing Plans at the State Level: Roundabouts for Louisiana Louisiana Roundabout Marketing Plan Implement  Hold Three 2 ½ day Roundabout design courses (Lafayette, Baton Rouge, New Orleans) - COMPLETED  Conduct Nine Executive Level Overview Sessions on the Benefits of Roundabouts (in each metro area) - COMPLETED  Conduct a Roundabout Scanning Tour for Executives & Engineers – IN PROCESS  Start a statewide Roundabout working group for design engineers – IN PROCESS  Retain on-call expertise for Design Reviews and Executive/public outreach – IN PROCESS

Marketing Plans at the State Level: Roundabouts for Louisiana Louisiana Roundabout Marketing Plan Evaluate  Course and session evaluations  Number of roundabouts in design  Number of roundabouts in construction  3 year before and after crash analysis  Cost/Benefit analysis

Marketing Plans at the State Level: Roundabouts for Louisiana Louisiana Roundabout Marketing Plan Re-analyze  Action Plan modified based on marketing performance factors AnalyzePlanImplementEvaluate

Marketing Plans at the State Level: Roundabouts for Louisiana John M. Broemmelsiek Intelligent Systems / Traffic Operations Engineer Federal Highway Administration Louisiana Division Office 5304 Flanders Drive, Suite A Baton Rouge, Louisiana /