S T A R When developing your marketing strategy, always be mindful of: People who will share a common interest and vision  funding and sustainability Venues that could be donors as well as recipients  Consumers  Hospice  Nursing homes/Assistive Living  Rehab facilities Vendors  Donations  Repairs/maintenance  Referrals VA Hospitals Marketing Strategies

S T A R Know your Targeted Market:  What do you have to offer? What are the benefits for them?  How they can help you?  Be specific with your requests and needs Network with those that share Common Vision:  Be Visible and Ready to get Involved  Be a Partner - Get on Advisory Boards, Councils, etc. Know your Assets and Limitations:  Manpower/Staff available  Budget  Available Resources Are your materials in Accessible formats? Some Helpful Tips Marketing in the AT Reuse Community

S T A R A Brief History of Alabama’s STAR Reuse Programs STAR ADRS – Lead Agency 21 Branch Locations across the state Four (4) centers- Four major cities consider:  resources  largest consumer-base  issues/concerns (space, donations, transportation, budget, etc.) Jumpstart- Targeted base established with lead agency  ADRS (Alabama Dept. of Rehab Services)  Goodwill  Easter Seals  UCP Currently working with a faith-based organization as 5 th center to open Marketing in the AT Reuse Community

S T A R AL Jumpstart Programs Grassroots Advocacy Program  Technet - Group of individuals w/disabilities and/or family members  Identified support groups, individuals, programs to target  Conducted presentations and training  Advocated for inclusion and access and acquisition of AT Training Modules  ADSS (Alabama’s aging population) o Senior Centers o Assistive Living Facilities/Nursing Homes  School Systems (incl. Spec. Ed. and Reg. Ed.)  Infants & Toddlers (EI and CRS) Marketing in the AT Reuse Community

S T A R Marketing in the AT Reuse Community

S T A R Marketing in the AT Reuse Community

S T A R Marketing in the AT Reuse Community

S T A R Marketing in the AT Reuse Community

S T A R Examples of Marketing in the AT Community Alabama’s STAR Program Ad--Brochure Back Center Front

S T A R Alabama’s STAR Program Ad Examples of Marketing in the AT Community

S T A R Hand Cleaner Alabama’s STAR Program Examples of Marketing in the AT Reuse Community

S T A R Alabama’s STAR Program—Folding Toothbrush STAR Alabama’s Assistive Technology Act Program 1 (800) Before After Examples of Marketing in the AT Reuse Community

S T A R Alabama’s STAR Program--Magnifier Before STAR Alabama’s Assistive Technology Act Program 1 (800) After Examples of Marketing in the AT Reuse Community

S T A R UCP Waste Not Program Note PadsPens Note PadsPens Examples of Marketing in the AT Reuse Community

S T A R UCP Waste Not Program Postcards Examples of Marketing in the AT Reuse Community Waste Not cleans, repairs and reutilizes assistive technology and redistributes it free of charge. Items include:  Wheelchairs  Scooters  Walkers and Canes  Shower Chairs  Bedside Commodes  Hospital Beds  Transfer Boards  Ramps and Lifts  Computers  Augmentative Communication  Miscellaneous Medical Equipment and Supplies To request or donate an item, please contact: Max Luther Drive Huntsville, AL Alabama’s Assistive Technology Resource, a federally funded program designed to increase access to and acquisition of Assistive Technology (AT) for Alabamians with disabilities. Funding provided by:

S T A R UCP Waste Not Program Magnet Alabama’s STAR Program Examples of Marketing in the AT Reuse Community

S T A R STAR Christmas Tree Alabama’s STAR Program Examples of Marketing in the AT Reuse Community

S T A R Alabama’s STAR Program Examples of Marketing in the AT Reuse Community

S T A R The Care Project 2125 East South Blvd. Montgomery, AL Phone: (334) Enabling Resources Goodwill Easter Seals/ Gulf Coast 2448 Gordon Smith Drive Mobile, AL Phone: (251) The 3-R Project The Opportunity Center 1318 Walnut Avenue Anniston, AL Phone: Alabama’s Reutilization Centers Birmingham Location Opening October 2009 Waste Not Program 2075 Max Luther Drive NW Huntsville, AL Phone: Fax:

S T A R Existing Locations Opening in 2009 ? Future Location Alabama’s Reutilization Centers

S T A R Reutilization Programs October 2007-September 2008 Estimated Savings to Individuals in Alabama $1.4 Million 1,840 pieces of AT were reutilized