Sex Sells  What idea is this poster selling?  Who was it created for?

Fear  What feelings do you get from this image?  Who was this picture intended for?  Do you think it was effective?

Transfer  What symbols are used in this transfer propaganda?  Who was this poster intended for?

Plain Folks Appeal  How is the politician trying to appeal to the people to get them to vote for him?

Name Calling  Why would calling Obama a snob be an effective way to prevent people from voting for him?

Using Propaganda to Spread a Good Message…  Too often the techniques of propaganda are used to manipulate people into doing something that may harm them.  What if the power of propaganda was used for something good?

Look at the following slides  Who is the intended audience?  What are the advertisers trying to accomplish?  What propaganda techniques do they employ?  Is it in the best interests of their customers?

Alcohol

Cigarettes

Beauty Products

Junk Food  Santa and Coke:  Coke Commercial Coke Commercial

Anti-Advertisements  Now, look at the following anti- advertisements  How do they use propaganda?  What are the purposes for these advertisements?

Alcohol

Cigarettes

Beauty Products Dove Beauty Evolution Dove Beauty Evolution

Junk Food

Choose 1 of these areas of advertisement:  Alcohol  Smoking  Beauty Products  Fast Food/Sugary Foods

Create an Anti-Advertisement  Use the methods of propaganda to help people see the truth in advertisements.