2009 Institute for Staff Development Students Today, Leaders Tomorrow Sports Marketing.

Slides:

Advertisements

Similar presentations

The Business of Selling Sports and Entertainment Ms. Jacobs Business/Marketing DECA Advisor.

Advertisements

WHAT IS PROFESSIONAL SPORT? Is professional sport a sport or is it Entertainment? ________ is an ________ part of the ________ system of most _______.

Marketing & Operations of the Sport & Event Industries

OUR MISSION DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management.

Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Sports Marketing Discover the World of Sports Marketing.

2009 Institute for Staff Development Students Today, Leaders Tomorrow Introducing the New 2009 Courses Academy of Hospitality and Tourism.

Chapter 9: Sports Marketing Plan & Careers Marketing Principles.

Lesson 1.1 Genesis of SEM Copyright © 2014 by Sports Career Consulting, LLC.

Chapter 13: Sport Careers in Management, Media, Performance, and Related Areas u What are the professional opportunities for those in sport management?

The Marketing Plan Sports Marketing Careers 2 Chapter Objectives Explain the purpose and function of a marketing plan. Identify each element found in.

Sport Careers Chapter 13.

McGraw-Hill/IrwinCopyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. CHAPTER 14 Sport Careers.

JENNA KENDALL TAYLOR CORNELIUS CNS 220 Final Project.

By: Kacey Jean-Jacques BROADCASTING MANAGER. Learning Styles Courses Interest Areas Favorite Occupations Overview Salary/Potential Employers Example Titles.

SEM A - Professional Development PE - Acquire information about the Sport & Event Industry to aid in Career Choices PI – Explain career opportunities.

Sports Marketing: A Strategic Perspective Third Edition Matthew D. Shank CHAPTER 1 EMERGENCE OF SPORTS MARKETING.

2009 Institute for Staff Development Students Today, Leaders Tomorrow Introducing the New 2009 Courses Academy of Information Technology.

Sports Meets Marketing

Unit 1. Goals  Define sports marketing.  Explain the value of sports marketing to the economy. Chapter 1 Slide 2.

Launching a Basketball League Targeted at: Management.

Advertising Manager E-Book Getting the Product Recognized and Sold Created by The University of North Texas in partnership with the Texas Education Agency.

Block 1 Ms. Guerro. Marketing fields Sports Marketing and Sales Sports Media, Public Relations and Broadcasting sports Fitness, Coaching, and Scouting.

SPORTS MARKETING.

Maximizing Revenue with Analytics. Class Overview 1 How Do Sports Organizations Make Money? Examining the five primary sources of revenue. How Can Sports.

PROMOTION. EVENT MARKETING  all activities associated with the sale, distribution, and promotion of a sports event  Promotions function in sports to.

The Marketing Mix Product. Discuss what separates Sport & Entertainment Marketing from Traditional Product Marketing Differentiate Sport from Entertainment.

 Founded in 1992 – 15 members  May, 2003 – 305 members  Networking  Professional development  Best industry practices  Opportunities to meet event.

1.03 Career Choices in SEM. Sports Marketing vs. Event Marketing Sports Marketing: related to the many facets of the sports industry (teams, equipment,

Licensing & Merchandising. Objectives  Discuss product licensing and the advantages for both the sports organization and the licensee  Explain the importance.

Athletic TrainerTicket OperationsSponsorship Coordinator JournalistInformation Director Marketer AgentDirectorEquipment Manager.

3.01 Identify Revenues in Sports and Entertainment Marketing.

Chapter Finance and Economics in the Sport Industry Timothy D. DeSchriver, University of Delaware Daniel F. Mahony, Kent State University C H A P.

Chapter Sport Management and Marketing Agencies William A. Sutton, University of Central Florida Nicole Fowler, National Basketball Association Mark.

Chapter 1 1 Managing Sport in the 21st Century Janet B. Parks, Bowling Green State University Jerome Quarterman, Howard University Lucie Thibault, Brock.

All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights.

Identify reasons a sports property would utilize marketing.

Sports Promotion. Event Marketing Managing Organizations.

1 Managing Sport in the 21st Century

+ Mystery Industry Functions, Titles and Positions Athlete Agent Athletic Director Ticket Operations Sponsorship Coordinator Sports Broadcaster/Journalist.

Lesson 3.1 – The Financial Structure of Sports Business Copyright © 2009 by Sports Career Consulting, LLC.

Marketing The Event 4.1 The Event. Standard Four Students will assess the importance of event marketing and entertainment in sports. Students will assess.

Sports Promotion. P P P P The Marketing Mix—The Four Ps 2 involve the goods, services, or ideas used to satisfy consumer needs. Product Decisions involve.

Written by Stacey Orr 2010 Georgia CTAE Resource Network.

Chapter 6 6 Professional Sport James M. Gladden, Indiana University-Purdue University-Indianapolis William A. Sutton, University of Central Florida C H.

Chapter 1: Study of Sport Management and Sport Communication Lecture 2 {Date}

Chapter 4 Business of Sport.

1.03 Acquire information about the Sport & Event Industry to aid in Career Choices.

Reasons a sports/entertainment property needs marketing

OUR MISSION DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management.

3.01 Identify Revenues in Sports and Entertainment Marketing

Sports Marketing Why Sports Marketing.

Choosing your FBLA Competitive Event

Sports Marketing Lesson Plan Day 12

Sports Marketing Lesson Plan Day 10

1.03 WF SEM I Career Choices in SEM.

Chapter 14 Sport Careers Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent.

Marketing The Event 4.1 The Event.

Standard 1.2 Marketing Of Sports

Lesson 1.1 Genesis of SEM Copyright © 2014 by Sports Career Consulting, LLC.

Lesson 1.1 Genesis of SEM Copyright © 2016 by Sports Career Consulting, LLC.

First Semester rd Period Mrs. Malone

Standard 1.2 Marketing Of Sports

Lesson 1.1 Genesis of SEM Copyright © 2017 by Sports Career Consulting, LLC.

Marketing The Event 4.1 The Event.

Standard 1.2 Marketing Of Sports

Marketing The Event 4.1 The Event.

Standard 1.2 Marketing Of Sports

Standard 1.2 Marketing Of Sports

Lesson 1.1 Genesis of SEM Copyright © 2012 by Sports Career Consulting, LLC.

3.01 Identify Revenues in Sports and Entertainment Marketing

Presentation transcript:

2009 Institute for Staff Development Students Today, Leaders Tomorrow Sports Marketing

Agenda Introduction Industry Overview Recent Developments Pursing a Career in Sports 2009 Institute for Staff Development Students Today, Leaders Tomorrow

Industry Overview $213 billion industry 2009 Institute for Staff Development Students Today, Leaders Tomorrow

Industry Overview Spectator Spending - $26.17 Billion –Ticket Sales –Concessions, Parking, On-Site Merchandise Sales –Premium Seating Revenue 2009 Institute for Staff Development Students Today, Leaders Tomorrow

Industry Overview Advertising - $27.43 Billion –In-Stadium Signage –Radio/TV –Sports Magazines 2009 Institute for Staff Development Students Today, Leaders Tomorrow

Industry Overview Sponsorship - $6.40 Billion –Leagues –Teams –Broadcasts –Events 2009 Institute for Staff Development Students Today, Leaders Tomorrow

Industry Overview Media Rights - $15.25 Billion –Big Four + NASCAR –Colleges –Other 2009 Institute for Staff Development Students Today, Leaders Tomorrow

Recent Developments Economic Downturn Attitude Toward Sports Sponsorship Attendees vs. Viewers Perceptions of Professional Athletes 2009 Institute for Staff Development Students Today, Leaders Tomorrow

Recent Developments “New” Sports Increased Diversity Emerging Business Markets Fantasy Sports 2009 Institute for Staff Development Students Today, Leaders Tomorrow

Pursuing a Career in Sports Understanding the Opportunities The (Un)Glamorous Life Team Operations vs. Business Operations Supply vs. Demand 2009 Institute for Staff Development Students Today, Leaders Tomorrow

Pursuing a Career in Sports Bachelor’s Degree Emphasis Depends on Role “People Person” Communications Skills Networking Skills Strong Work Ethic 2009 Institute for Staff Development Students Today, Leaders Tomorrow

Pursuing a Career in Sports Resources –Sports Business Journal –Teamwork Online –Work in Sports 2009 Institute for Staff Development Students Today, Leaders Tomorrow

Summary 2009 Institute for Staff Development Students Today, Leaders Tomorrow