DRINKING KILLS DRIVING SKILLS By Melissa Henshaw

PURPOSE OF THE CAMPAIGN  The purpose of this campaign is to limit people to 1 to 2 drinks if they are going to drive and to make them more aware of the consequences that they may face. Such as having an accident and killing someone.

TARGET AUDIENCE  It is targeting young people that may drink and drive and they older people that should know better that this is what happens if you drink and drive. Even though most people get away with doing it once or twice they are not always going to be lucky.

POSITIVES OF THE CAMPAIGN  The positives of this campaign are: 1. it informs people of how drinking affects the brain and the nervous system. 2. It is targeted at people that may drink and drive

NEGATIVES OR LIMITATIONS  it shows a man driving a car and then he crashes

DO YOU THINK THE CAMPAIGN WOULD BE EFFECTIVE?  Yes: because it shows what could happen and it might scare people so they wont drink and drive.  No: some people might just think “ it wont happen to me" so they will continue to drink and drive