Redefining Online Media and Content Marketing. Everyone knows Print Media is dying Print is Dying.

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Presentation transcript:

Redefining Online Media and Content Marketing

Everyone knows Print Media is dying Print is Dying

Everyone knows Print Media is dying Online is better?

Publishers rely on

Newsfeed Algorithms 5%-10% Reach Rate

We Found the Secret Reaching 100% % of our Fans We are online media driven by data technology

BessUp Fans: 28,000 Feed: 1.5k Likes, 234k reach OpenSnap Fans: 1,140,000 Feed: 1.5k Likes, 234k reach 40x larger user base Same level of engagement and exposure

Viral News, Trending News, Engaging Stories Auto-Spotting, from Social API, Searching Engine, Machine Algorithm

Content Creation, Title Generation System

Data Analysis regarding seed views, viral views, Machine Learning and optimize contents for different target groups

Before publishing, editors can have best guess of how many views and how viral it could be for particular groups

Cat Lovers Facebook : 21k Readers: 100k Cooking Dessert Lovers Facebook: 28k Readers: 300k Girls Facebook: 36k Readers: 250k Entertainment Tech “Long Tail” Building different interest groups in short time Mothers Facebook: 10k Readers: 50k Men Facebook: 7k Readers: 30k

100,000+ Total Fans 2 months in HK with 2 editors using our own systems 600,000+ Monthly Unique Visitors

Google Adsense: Tremendous growth in Hong Kong Open Rice: BessUp readers are highly engaged and actively share Someone spot us New Media Group: That could be the next generation of Media

Our Philosophy

BessUp resonates with selected audiences, avoid everything to everyone

Our technology focus on how to make a message spread rather than sourcing the message

Viral starts from small group of people and shared among small groups

We are powerful than what you think

GirlsMen Dessert Lovers Cat Lovers Dog Lovers Tech Lovers Mami Pop Lovers - Data and AI technology - Preferences and Behaviors - Different language, writing style - Customized for different groups - Continuous brain washing - Seed the messages, inception - Messages penetrates effectively - Readers read it without ever even noticing and they share it - Viral starts from a small group of people Powerful we can create news, trends and even affect individual minds Long Tail strategy, representing whole population

Native Ad creates User Engagement Key for Content Marketing and Viral Marketing

Proven of Revenue Model: Advertisement as Content REVENUE: 2011: $4,127, :$20,333, :$64,095, :$120,000,000 Funding: 2008: $3.5M / Series A 2010:$8.0M / Series B 2012:$15.5M / Series C 2013:$19.3M / Series D 2014:$50.0M / Series E (Value: $850M) 2015:$200.0M / PE

Content Marketing will be a $300 billion industry in Set to become a US$313 Billion industry in According to PQ Media’s Global Content Marketing Forecast

Competitors: Media / Ads BessUpMediaAdvertising BessUp is a tech company that takes the best from media and advertising. Competition come from firms taking exact same model.

Where we head? Target of Q: - Established 9 Interest Communities - Covered more than 1 Million monthly unique readers in HK - Expanding into Taiwan - Covered more than 1 Million monthly unique readers in TW Raising Seed round in Q: - Set up Video Team - Expanding into South East Asia (Thailand, Indonesia, Malaysia)

Ryan Cheung CEO & Co-Founder