MP Elective Preview Session - GMSC October 25, 2011

What is GMSC? For MBA students looking to solve pressing marketing challenges, Who: GMSC is an experiential class, case competition and real-world consulting engagement with a 20-year legacy. What: Supported by world-class faculty, outside professionals and industry experts, Resources: GMSC gives students unparalleled, transformational opportunities to move beyond theory and provide actionable recommendations to today’s business challenges. Experience: Benefits: Students learn the tools to solve marketing problems while building strong client-management and presentation skills, enabling them to succeed in their internships and broader careers. 2

GMSC Consulting Process: 6 Steps 1. Define Problem 2. Structure Project 3. Research and Collect Data 4. Analyze Data and Synthesize Insights 5. Develop Recommendations 6. Communicate Recommendations The GMSC consulting process is a rigorous process, proven by twenty years of successful GMSC projects, that depicts how student teams approach, tackle and find solutions for client projects. This overview shows relative timing, flow and content of the consulting engagement. 3

Throughout the course, students gain exposure to and hands-on experience in the following areas with the help of consulting, strategy, marketing, research, finance and communications experts from industry and academia: Structured Problem Solving Application of Marketing and Strategy Frameworks Industry and Competitor Analysis Creative Problem Solving Market Research – Secondary, Qualitative and Quantitative Specific topics in marketing including: STP (segmentation, targeting, positioning) Customer insight development Channel and pricing strategy Marketing Effectiveness Measurement Team Dynamics and Team Management Client Management Structured Communications – Oral and Written – and Presentation Techniques 4 Integrated marketing communications (social media, loyalty marketing) Product, service, and brand management International, multicultural marketing Diverse Learning Experience

Leadership Team Sandra Dube, Managing Director Niky Arroyave, Director of Community Relations and Judging Patrick Crowley, Director of Finance & Operations Ty Heath and Pallavi Jaishankar, Directors of Client Relations Lisa Marx, Director of Marketing Siddharth Sharma, Director of Academics Jessica Talpos, Director of Student Teams Reshma Shah, Faculty Advisor 6 Teams Guides 9 Functional TAs 5

Class Structure Pre-Spring Semester Nov. 30 – Meet Your Client Dinner MANDATORY Boot Camp: Jan 11-13, 2012 Spring Semester Mondays 4-6PM: Entire class meets to learn concepts and tools to complete that week’s deliverable(s) Tues/Thurs 75 min. regularly scheduled class time: Individual teams meet with Prof. Shah one day and with their Team Guide on the other day Other meetings scheduled on a team by team basis as necessary Case Competition/Presentation Day: Thursday May 10, 2012

Registration Process Tues Oct 25 th – Client Project Presentation Night & Applications Released Mon Oct 31 st – Applications due (used for team formation purposes only) Fri Nov 4 th - Registration passcodes distributed to all students who completed an application Mon Nov 7 th – MP Registration in OPUS. The first 42 students to register with their passcodes will be admitted into the course. Fri Nov 11 th – Meet Your Team Day / Section specific registration passcodes distributed Mon Nov 14 th – MBA13 enrollment in OPUS. GMSC Students register for specific sections using assigned passcode.