Performance & Evaluation Workshop 12 th November 2015 GCS Evaluation Team: Paul Njoku Elayne Phillips Tracy Logan Michael Warren Ian Paulnjoku5.

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Presentation transcript:

Performance & Evaluation Workshop 12 th November 2015 GCS Evaluation Team: Paul Njoku Elayne Phillips Tracy Logan Michael Warren Ian #CommsAcad

1.Specific, Measurable, Achievable, Relevant, Timely (B) Evaluation Champions (C) people trained in 2014 (C) 4.Evaluation should be outcome focussed (C) 5.Costs are an input (A) m unique visitors to gov.uk a week (C) 7.PM twitter account 1.2m followers (C) 8.NHSBT achieved 58,000 registrations (C) 9.325,000 visitors to T2C website (C) % increase in visitors to organ donation website (C) Answers to Evaluation Quiz

Austere times Need to make every £ count View as an investment, not an expense Optimise use of scarce resources Media landscape and consumption patterns Media channel proliferation and consumption patterns Evidence of what works and what doesn’t Improve future planning and consumption Role of communications under scrutiny Demonstrate Impact – How it helps deliver policy outcomes Business planning and prioritisation of activity Industry ‘ measurement & evaluation’ landscape Context

“It is a rough road that leads to the heights of greatness.” – Lucius Senenca Our Journey Making measurement & evaluation mainstream

Evaluation Training (x3 tier offer) Evaluation Surgeries GCS Evaluation Framework Performance Dashboards Evaluation Council UK Govt Reputation Tracker Morden Comms Operating Model (MCOM) RepTrak® UK Public Sector 2014/2015 Building blocks

Consultative process Academics Professor Jim Macnamara (UTS) Professor Kevin Money (Henley Business School) Professor Anne Gregory (Hull University) Industry bodies & Experts Association for Measurement & Evaluation of Communications (AMEC) GCS Evaluation Council Suppliers Gorkana, Precise, BrandWatch, LexisNexis, Meltwater GCS communications community Head of Disciplines Evaluation Champions

Elayne Phillips GCS Insight and Evaluation Team

Evaluation Framework - what it offers and why

How

Evaluation Framework - how does it help? Tool for planning Reporting easier Demonstrate comms impact Measure what matters Make our jobs easier

Putting the Framework Tracy Logan GCS Insight and Evaluation Team

Illustration – Project Green

Over to you

Evaluation Framework - embedding it

Evaluation Training (x3 tier offer) Evaluation Surgeries GCS Evaluation Framework Performance Dashboards Evaluation Council UK Govt Reputation Tracker Morden Comms Operating Model (MCOM) RepTrak® UK Public Sector 2014/2015 Building blocks

Thank you For more Info visit: WWW. gcs.civilservice.gov.uk/Evaluation