Using the POST Model 4 June 2015

People What kind of clients and prospects do you have? How do they behave online? What is their personality type? For determining your target group, there is a reference to the Social Technographics Profile. Objectives This is an example text. Go ahead an replace it with your own text. This is an example text. Technology This is an example text. Go ahead an replace it with your own text. This is an example text. Strategy This is an example text. Go ahead an replace it with your own text. This is an example text. Social Media Strategy Workbook Bottom Line: Apply Forrester Research’s Social Media POST model to map out a Social Media Strategy. Idea  Use the bottom line to frame your 140 character statement. Apply POST model to develop a Social Media Strategy.

People Advantages Experience, knowledge Unique caracteristics Resources Geographical advantage, location Competence, capabilities Quality, reputation Objectives Strategic alliances, partnerships Product development Import, export Innovation an technology development Technologies This is an example text. Loss af alliances and partners Price infaltion/deflation Strong competition Competitors new products and innovation Strategy Disadvantages Gap in experience, knowledge Financial aspects Reliability and trust Loss of key staff Geographical factors POST Model Social Media Strategy Workbook

People This is an example text. Go ahead and replace it with your own text People This is an example text. Go ahead and replace it with your own text People This is an example text. Go ahead and replace it with your own text People This is an example text. Go ahead and replace it with your own text People This is an example text. Go ahead and replace it with your own text People This is an example text. Go ahead and replace it with your own text People: Demographics, Type... Social Media Strategy Workbook

Objectives This is an example text. Go ahead and replace it with your own text Objectives This is an example text. Go ahead and replace it with your own text Objectives This is an example text. Go ahead and replace it with your own text Objectives This is an example text. Go ahead and replace it with your own text Objectives This is an example text. Go ahead and replace it with your own text Objectives This is an example text. Go ahead and replace it with your own text Objectives: Goals, milestones, outcomes Social Media Strategy Workbook

Strategy This is an example text. Go ahead and replace it with your own text Strategy This is an example text. Go ahead and replace it with your own text Strategy This is an example text. Go ahead and replace it with your own text Strategy This is an example text. Go ahead and replace it with your own text Strategy This is an example text. Go ahead and replace it with your own text Strategy This is an example text. Go ahead and replace it with your own text Strategy: Relationship; reaction; motivation Social Media Strategy Workbook

Technologies This is an example text. Go ahead and replace it with your own text Technologies This is an example text. Go ahead and replace it with your own text Technologies This is an example text. Go ahead and replace it with your own text Technologies This is an example text. Go ahead and replace it with your own text Technologies This is an example text. Go ahead and replace it with your own text Technologies This is an example text. Go ahead and replace it with your own text Technologies: Campaign; Blog; Informative... Social Media Strategy Workbook

Strengths This is an example text. Go ahead an replace it with your own text. This is an example text. Strengths This is an example text. Go ahead an replace it with your own text. This is an example text. Strengths This is an example text. Go ahead an replace it with your own text. This is an example text. Opportunities This is an example text. Go ahead an replace it with your own text. This is an example text. Opportunities This is an example text. Go ahead an replace it with your own text. This is an example text. Opportunities This is an example text. Go ahead an replace it with your own text. This is an example text. Positive factors Social Media Strategy Workbook

Weaknesses This is an example text. Go ahead an replace it with your own text. This is an example text. Weaknesses This is an example text. Go ahead an replace it with your own text. This is an example text. Weaknesses This is an example text. Go ahead an replace it with your own text. This is an example text. Threats This is an example text. Go ahead an replace it with your own text. This is an example text. Threats This is an example text. Go ahead an replace it with your own text. This is an example text. Threats This is an example text. Go ahead an replace it with your own text. This is an example text. Negative factors Social Media Strategy Workbook

People This is an example text. Go ahead and replace it with your own text Strategy This is an example text. Go ahead and replace it with your own text Objectives This is an example text. Go ahead and replace it with your own text Technologies This is an example text. Go ahead and replace it with your own text People This is an example text. Go ahead and replace it with your own text Strategy This is an example text. Go ahead and replace it with your own text Objectives This is an example text. Go ahead and replace it with your own text Technologies This is an example text. Go ahead and replace it with your own text Before After POST Differentiators (Before/After Campaign Impact Analysis) Social Media Strategy Workbook

Current Profile This is an example text. Go ahead an replace it with your own text. This is an example text. This is an example text. Go ahead and replace it with your own text. It is meant to give you a feeling of how the designs looks including text. This is an example text. Go ahead and replace it with your own text Goals and project plan: Profile This is an example text. Go ahead an replace it with your own text. This is an example text. This is an example text. Go ahead and replace it with your own text. It is meant to give you a feeling of how the designs looks including text. This is an example text. Go ahead and replace it with your own text People Social Media Strategy Workbook

Opportunities Current Opportunities This is an example text. Go ahead an replace it with your own text. This is an example text. This is an example text. Go ahead and replace it with your own text. It is meant to give you a feeling of how the designs looks including text. This is an example text. Go ahead and replace it with your own text Goals and project plan: Opportunities This is an example text. Go ahead an replace it with your own text. This is an example text. This is an example text. Go ahead and replace it with your own text. It is meant to give you a feeling of how the designs looks including text. This is an example text. Go ahead and replace it with your own text Social Media Strategy Workbook

Strategy Current Strategy This is an example text. Go ahead an replace it with your own text. This is an example text. This is an example text. Go ahead and replace it with your own text. It is meant to give you a feeling of how the designs looks including text. This is an example text. Go ahead and replace it with your own text Goals and project plan: Strategy This is an example text. Go ahead an replace it with your own text. This is an example text. This is an example text. Go ahead and replace it with your own text. It is meant to give you a feeling of how the designs looks including text. This is an example text. Go ahead and replace it with your own text Social Media Strategy Workbook

Technologies Current Technologies This is an example text. Go ahead an replace it with your own text. This is an example text. This is an example text. Go ahead and replace it with your own text. It is meant to give you a feeling of how the designs looks including text. This is an example text. Go ahead and replace it with your own text Goals and project plan: Technologies This is an example text. Go ahead an replace it with your own text. This is an example text. This is an example text. Go ahead and replace it with your own text. It is meant to give you a feeling of how the designs looks including text. This is an example text. Go ahead and replace it with your own text Social Media Strategy Workbook

Summary POST summary This is an example text. Go ahead an replace it with your own text. This is an example text. This is an example text. Go ahead and replace it with your own text. It is meant to give you a feeling of how the designs looks including text. This is an example text. Go ahead and replace it with your own text Social Media Strategy Workbook