The Oprah Winfrey Show The Gold Standard For Talk Show Success (Rough layout – not formatted yet) DRAFT 4/16/09

2 The Gold Standard for Talk Show Success The Oprah Winfrey Show is the most successful talk show in television history. Approaching 25 years on the air, TOWS has launched many businesses and many careers. Along the way, it has helped millions of everyday people achieve their dreams and live their best possible life.

3 Syndication Is a Critical Element of TOWS’ Success Syndication provides the best opportunity to reach a large, diverse audience and grow Harpo’s entire business Delivers your message to the largest possible number of viewers Provides access to the most diverse group of people (gender, age, ethnicity) Drives audience for other Harpo brands and properties Creates network of powerful media partners Provides effective vehicle for launching new shows AUDIENCEMEDIA BUSINESS

4 Syndication Delivers the Largest Audience Total Viewers (MM) Source: NSS, NTI, NHI, 2008/09 season-to-date; P2+ (000) Red = Syndication Black = Network Blue = Cable Avg. Top 5 Syndicated Talk Shows 4.01MM 1.44MM Syndication Advantage Avg. Top 5 Cable Talk Shows As a syndicated show, TOWS consistently reaches more viewers than any other talk show As a group, the top 5 syndicated talk shows reach nearly 3X as many viewers as the top 5 cable talk shows 3.8x

5 Syndication Delivers the Most Diverse Audience Syndicated talk shows are accessible to all types of viewers. While an average cable talk show delivers only 1.4MM viewers, TOWS reaches over 2MM viewers in every major category Gender Age Ethnicity 4+MM Women 2+MM Men 2+MM adults MM adults MM adults MM Caucasian 2+MM Non-Caucasian

6 Syndication Fuels the Audience for Other Businesses TOWS 6.5 million viewers/week Radio Oprah & Friends (12 programs) Internet Oprah.com Magazines O Magazine 2.3 million circulation Philanthropy Angel Network Leadership Academy TV Spin Offs Dr. Oz, Dr. Phil, Rachael Ray, Harpo Films, OWN Network Average Daily Visitors (000s) TOWS viewers are the core audience for each Oprah-related property and brand Traffic to Oprah.com benefits from the size of the TOWS audience

7 Syndication Creates a Powerful Network of Partners TOWS Major Station Groups In Syndication (% of Stations Airing TOWS) 7 Stations 70% 12 Stations 52% 15 Stations 50% 4 Stations 40% 4 Stations 15% 4 Stations 36% 11 Stations 52% 9 Stations 20% Source: NSI, Oprah Nov ‘08 lineup TOWS makes Harpo critical to a wide range of media companies – with many depending on TOWS as the cornerstone of their day-time lineup for 50+% of their stations

8 There is no Comparable Platform for Launching New Shows Total Weekly Viewers (MM) Source: NSS, NTI, NHI, 2008/09 season-to-date; P2+ (000) The audience for a spin-off is directly tied to the audience of the original show As the #1 syndicated show, TOWS has launched two successful shows with a combined 6.8MM viewers By comparison, the #1 cable talk show has launched two shows with a combined 2.7MM viewer

9 Leverage The Strength Of The Sony Lot Music Electronics Unprecedented Production Support Talent Movies Online Television TOWS