Company Confidential Pg 1 Weekly Business Update May 25, 2007
Company Confidential Pg 2 May MTD Flash Report (thru )
Company Confidential Pg 3 Summary Sales Trend - $K
Company Confidential Pg 4 Publishing: Renewals
Company Confidential Pg 5 Publishing: Individual Renewals Cumulative average renewal trend takes monthly data points and accumulates/averages them over time. For example, Aug 05 is a stand-alone data point for that month. Sep 05 takes Aug and Sep potential renewal and actual renewal and re-computes a 2 month average. Oct 05 takes Aug, Sep, and Oct renewal and re-computes a 3 month average. The rest of the trend months are similarly derived where any given month is a re-computed average of the data for that month and all preceding months. The month percentages are not the key in this metric, but rather the slope of the line. A positive slope (seen here) indicates real improvement over time by removing the potentially skewing impact of individual monthly timing differences (decline recoveries).
Company Confidential Pg 6 Publishing Individual: Subscription Trends 1)Source: Subscriber Data Base
Company Confidential Pg 7 Publishing: Sales Trend
Company Confidential Pg 8 Publishing: Sales Trend 2007
Company Confidential Pg 9 Publishing: Free List Subscriber Trend Covers 4/17/06 – 5/24/07
Company Confidential Pg 10 May Campaign Report – Cash Basis (thru )
Company Confidential Pg 11 Institutional Pipeline – May
Company Confidential Pg 12 Public Policy Pipeline – May
Company Confidential Pg 13 CIS Sales Activity Trend 2007
Company Confidential Pg 14 CIS: Sales Trend
Company Confidential Pg 15 Individual Publishing: Cash Sales Trend
Company Confidential Pg 16 Individual Publishing: Free Trial Analysis This analysis compares the Free Trial conversions from April 19 (inception) to May 21 with walk- up business from other months (28-31 days in duration). Data suggests that the Free Trial signups are materially less (56% of the average) than the other comparative time periods.