T AKING YOUR EVENT TO THE N EXT L EVEL USPTA Mid-Atlantic Convention

Bill Riddle USPTA Elite Professional and Tester PTR Tennis Professional and Tester/ Clinician TIA Global Cardio Tennis Speakers Team Tournament Director and Co-Chair for Music City Tennis Invitational Produced and directed tennis events in 12 different countries Radio Show host

What makes it an “event”?

Objectives: 1.Ask … what do I want? 2.Compare and evaluate your current event 3.Leave with a road map

DREAM BIG

Best possible dateBest possible date 1 Best possible venueBest possible venue 2 Best possible plan BBest possible plan B 3 Choices…

C REATING A B UZZ -What will create a buzz ? -What will get people out ? -What makes my event attractive to sponsors ? -What makes my event special ?

Staffing Leadership Committee(s) Event Staff Volunteers Security Set up and clean up

Marketing & Media Photographer + 1 Celeb Spokesperson Press Releases PR Firm Local TV Local Radio YOU are your best promoter Social network

Attracting & Securing …. Sponsors – Target audience – Demographics – What is our value Celebrities – Connections – TV and Radio – Think outside the box of tennis VIP involvement – Mayor or Governor – High profile coaches

On Site Needs… Transportation – Players and volunteers – Equipment Sponsors & VIP’s – Private area – Food and drink – Security Hospitality – Food and drinks – Beer and wine – On site vending – Legal bartender Media – Live remotes – Media area

Event Extras… Demo Day Pro Am Kids Carnival area Food trucks Military and Fire Trucks Lead up events

Challenges … Weather Seasoned staff Volunteers No shows !! Players dropping out

E VENT W RAP U P Thank You to everyone Committee Lunch within a month Sponsor goodie bag – hand deliver Participant evaluations on site

T AKE A WAY … O BJECTIVES … Q UESTIONS …