Merle Schulze Gábor Varga Mark Balazs Nagy Szilvia Prandovszki Fruzsina Beres-Deak 1

1. Where are the countries placed? 2. Hungary 2.1. Facts 2.2. Culture 2.3. Economy 2.4. Transportation 3. Russia 3.1. Facts 3.2. Culture 3.3. Economy 3.4. Transportation 4. Hofstedes 5 dimensions 5. Summary 2

3 Total area: km2 Population: Total GDP: million € Total area: km2 Population: Total GDP: 1329 billion €

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 Official language: Hungarian  Capital city: Budapest (population:1,7 m.)  Currency: Hungarian Forint (Ft)  300 Ft = 1 €  Member of the EU since

 Tradition: buildings, carvings, thermal bath, folk dance, famous ceramics (Herendi, Black plottery)  Food: prefer hot meals and use a lot of pepper (goulash and soups)  Drinks: Pálinka, wine(Tokaj), Unicum, soda water 6

 Medium-sized in Europe  Private sector accounts for more than 80% of the Hungarian GDP  Main sectors: Agriculture(Great Plain), Health care(famous doctors), Industry, Automobile production(Audi, Mercedes, Suzuki, Opel), Services, Tourism(Balaton, Budapest, Hortobágy) 7

 Roads: km  Railways: km  Harbours: 6  Airports: 2 (Budapest, Debrecen) 8

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 Official Language: Russian  Capital City: Moscow (population:11,5m.)  Currency: Russian Ruble (RUB)  41 RUB = 1 €  Member of World Trade Organisation (WTO) 10

 Tradition: Samovar, Matrjoska puppets, Balalajka, Cyrillic script  Food: Blini, black bread, pirog, soups  Drinks: Vodka, Champagne, Bingos, ardent spirits, Black tea, strong coffee 11

 Import tariff: 7,8% (WTO)  The main import products: machines and equipment, medicines, foods  Hungary is 20th most important trade partner  In Moscow the income is twice as high as in the country  Marketing limitation : packaging must not be colored  Advertisement since

 Roads: km  Railway: km  Harbour: 24  Airports: there are more than thousands but 50 of them are the busiest 13

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HungaryRussia low high being independent, equal rights huge discrepancy between the less and the more powerful people managers count on the experience of their team members dictatorial stil control is disliked approach should be top- down and provide clear mandates for any task attitude towards managers are informal formal attitudes 15

HungaryRussia Individualistic Collectivistic take care of themselves and of their immediate families only “We with friends” instead of “I and my friends” employer/-ee relationship is a contract based on common advantage relationships are important for successful negotiations hiring and promotion decisions are supposed to be based on effort only personal, authentic and trustful before one can focus on tasks 16

HungaryRussia masculine society feminine society people “live in order to work” personal meeting is very important managers are expected to be assertive dominant behaviour might be accepted when it comes from the boss, but not among staff focus is on equity, competition and performance 17

HungaryRussia preference for avoiding uncertainty one of the most complex bureaucracies in the world there is an emotional need for rules many long negotiations, very good prepared people work hard fixing the appointments are problematic precision and punctuality are the norm when they interact with strangers they appear very formal and distant, used as a sign of respect 18

HungaryRussia long term orientation culture short term orientation culture show an ability to adapt traditions to a modern context i.e. pragmatism conserve their traditions strong interest in saving and investing thriftiness 19

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 Get the partners trust to work with them  Old relationships with Russia  Arrive in time to the negotiation  Export products could be: machines and equipment, medicines, foods  Experienced transporter 21

Merle Schulze Gábor Varga Mark Balazs Nagy Szilvia Prandovszki Fruzsina Beres-Deak 22