What is the process of creating visual communications? DTP Lesson 3 9.18.15.

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Presentation transcript:

What is the process of creating visual communications? DTP Lesson

Visual Communication Process Determine message, audience & medium Plan Visual Design Create Visual Elements Arrange Elements into predetermined design layout Proof layout Make Revisions Publish Visual Communications Product Once client approves proceed to final step

WHAT IS THE VISUAL COMMUNICATION PRODUCTION PROCESS? Is the process by which all visual communication is created. Steps in the process can be completed in multiple ways but no step can be skipped. The process takes the designer from CONCEPTUALIZATION to final product creation.

Product Planning Items THUMBNAIL SKETCH – Rough drawing of your layout plan NOT necessarily in size proportion to your intended finished project (used to formulate design ideas) COMPREHENSIVE {comp} – The idea created in such a way to mimic the final production (used to gain client approval)

What you must do? ASSIGNMENTS Create a thumbnail sketch for 4 x 5 inch palm card about yourself and your career vision. The card will include: Your name Your desired career Skills needed to be successful in this career The salary for the career according to Google Your photographic image Your logo Answer the questions on the following slide and your answers to (use the subject logo Today is the ABSOLUTE LAST DAY TO COMPLETE ANY PREVIOUS ASSIGNMENTS AND RECEIVE A PASSING MARK FOR THEM

LOGO QUESTIONS List three colors and explain how each is related to you or your desired career List one object (no more than two) objects that are related to you our your desired career When potential clients think of you in your business, what do you want to come to their mind? List a specific part of the population you want to focus your business on