MINISTRY OF SCIENCE AND EDUCATION OF THE RUSSIAN FEDERATION PLEKHANOV RUSSIAN UNIVERSITY OF ECONOMICS Faculty of Hotel, Restaurant, Tourism and Sport Industry.

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Presentation transcript:

MINISTRY OF SCIENCE AND EDUCATION OF THE RUSSIAN FEDERATION PLEKHANOV RUSSIAN UNIVERSITY OF ECONOMICS Faculty of Hotel, Restaurant, Tourism and Sport Industry «The development program of Moscow hotel complex» Students: Panova Ekaterina Sherbakova Darya Group Supervisor: cand.econ.sciences, associated prof. Nikolskaya E.Y. Moscow 2015

PLAN Introduction 1. Main indices of hospitality development in Moscow 2. The evaluation of incoming tourist flow 3. The State program «Development of the rest and tourism industry » 4. Investments in Moscow hotel market Conclusion

HOSPITALITY IN MOSCOW  10% of local budgetary receipts The goal an attraction of tourists Necessary conditions for attraction:  compliance to international standards;  knowledge of changes in touristic requirements;  deliberate organization of hotel objects. is

HOSPITALITY IN MOSCOW Analysis for attraction The analysis consists of the comprehensive investigation of:  statistical data on the entrance tourism;  market segmentation;  political and economical situations in Russia. Program

HOSPITALITY IN MOSCOW Goals of the program:  providing information for design of quantity of locations;  attraction of investment streams;  development of a touristic infrastructure;  planning of activities of concrete hotels.

INDICES OF HOSPITALITY DEVELOPMENT IN MOSCOW Source: Moscow Statistics Department Year Tourist flow (million people) Capacity of Moscow hotels 20145, rooms 20187, rooms

MARKET SEGMENTATION  Falls in luxury segment  Growth in midscale- economy class

TRENDS IN ARRIVALS  Leader in arrivals - China – 376,5 thousand in 2013  Popular countries: Japan and Southern Korea.

INVESTMENTS  «Mebe Development» 50 million dollars «Mercure» 4* 230 rooms  «Kempinsky»  «Intercontinental hotel group»

THE STATE PROGRAM «DEVELOPMENT OF THE REST AND TOURISM INDUSTRY » The main theses of the program:  development of area sampling of hotel location is going on;  reconstruction of hostels and building floatels are planning;  reconstruction, repair and gardening of parks, estates and sport complexes are the foundations.

PROGRAM OF DEVELOPMENT  increasing the number of rooms by 10 thousand in 3 years;  construction of middle segment hotels;  focusing on tourists from Asian countries;  interacting with tour operators and travel agencies;  development of special cultural and entertainment programs.

Thank you for your attention!