I Know a Wee Publicity Homecomin’ 2013 T. Duane Gordon, Executive Director

t w a h is good publicity?

Finding a way for your story to rise above the noise

But not breaking the bank to do it

t w a h do you do first?

your target audience or audiences Identify

your key messages Create

your methods of communication Select

e e t rh t ow o en social media traditional media word of mouth

Traditional media one › Newspapers › Develop relationships with reporters/editors › Understand not everything is newsworthy › Use community photo pages › Get professional writing assistance › Television › Less information reported › Requires a visual › Soundbite spokesperson › Radio › Must paint picture with voice › Direct mail › Expensive Traditional media today only reach a small number

Social media two Information should be useful, current, and (if possible) entertaining › Website › Must be updated regularly › Must be easily navigable › Must answer questions › Must have contact information › Facebook, Twitter, YouTube, LinkedIn, Google+, Pinterest, etc. › Stay up-to-date › Stay interactive › Stay responsive to feedback: both + and - › and text blasts › Avoid SPAMming › Need s/cell numbers

›Events › Make them enjoyable and photogenic ›Speak at every opportunity › Service clubs, chambers of commerce, lecture series, churches, women’s circles ›Friendraising is as important as fundraising › Multiple contacts are usually required before getting anyone to take “action” ›Seek ambassadors › You can’t do it all yourself Word of mouth three NOTHING beats “buzz”

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