ADVERTISING Phoebe Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action. viewers, readers.

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Presentation transcript:

ADVERTISING Phoebe

Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action. viewers, readers or listeners. Sometimes a specific group of people Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs and websites and text messages.

Types of Advertising Virtually any medium can be used for advertising commercial Commercial Advertising Public Service Advertising to inform, educate and motivate the public about non-commercial issues, such as HIV/AIDS, political ideology, energy conservation and deforestation.

Functions of commercial advertising ： ~ To communicate product information ~ To expand the product distribution ~To increase brand preference and loyalty ~To create new demands

wall paintings street furniture components printed flyers cinema and television adverts magazines newspapers sides of buses seatback tray tables taxicab doors subway platforms elastic bands on disposable diapers doors of bathroom stalls stickers on apples in supermarkets posters the backs of event tickets Ad~ Ad~ Everywhere ！！

As I see, an successful advertisement… 1. Attention Is Always First (music ， celebrity 。。。） Kengee 仟吉 2012 创意广告 Kengee 仟吉 2012 创意广告 2. Story-telling 益达广告益达广告 4. Keep the audience hanging, suspense 阿玛尼香水广告 3. Slogans do matter. 广告语广告语

Love her, love haagen-Dazs 爱她就请她吃哈根达斯... ~Good to the last drop ．滴滴香浓，意犹未尽。（麦斯威尔咖啡） ~We lead ． Others copy ．我们领先，他人仿效。（理光复印机） ~ Impossible made possible ．使不可能变为可能。（佳能打印机） ~Melts in your mouth, not in your hands. (M&M 巧克力） ~ Take time to indulge ．尽情享受吧！（雀巢冰激凌） ~ Poetry in motion ， dancing close to me ．动态的诗，向我舞近。（丰田汽车） ~Just do it. 只管去做。（耐克运动鞋）

trends will come and go, but classics will always be in style With the rise of mass production, advertising is developing rapidly, with merits and demerits co-existing. Trends will come and go, but classics will always be in style. 流行或许一直变幻莫测，但经典永不褪色 But, There will be some Ads remaining in our memory, right? We grow up with the memory of advertisement