Maria Pergolino 12/3/2015 Acquire New Customers and Explode Your Revenue with Content Marketing

Maria Pergolino Apttus Global Vice President, Previously:

THE ONLY END-TO-END QUOTE-TO-CASH SOLUTION 100% ON SALESFORCE SOLUTIONS FOR COMPANIES OF ALL INDUSTRIES AND SIZES FIND US AT BOOTH #NUMBER

Marketing 4 Customer Channels Content

Getting Started 5

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Articles Blog Posts Books/eBooks Brochures Case Studies Demos Free trials Images Infographic Articles Blog Posts Books/eBooks Brochures Case Studies Demos Free trials Images Infographic Reference Guides Resource Libraries RSS/XML Feeds Surveys Radio/TV/Web TV Videos Webinars/Webcasts White Papers Widgets Workbook Reference Guides Resource Libraries RSS/XML Feeds Surveys Radio/TV/Web TV Videos Webinars/Webcasts White Papers Widgets Workbook Types of Content Information Guides Live Streamed Events Manuals Microsites/Web Pages Online Courses Podcasts/Videocasts Presentations Press Releases Product Data Sheets Information Guides Live Streamed Events Manuals Microsites/Web Pages Online Courses Podcasts/Videocasts Presentations Press Releases Product Data Sheets

Repurposing Content ARTICLE WHITEPAPER SLIDES VIDEO CLIP PODCAST Webinar

Find Internal & External Contributors 10

Customized Landing Pages & Websites Personalized Banners ( ) & Video Personalized Microsites & PURLs Personalized Content – Especially for ABM 11

Social Media Content Syndication Press Search Engine Marketing Website Sponsorships Events Good Content is Not Enough Promotion is Key!!!!

Internally Launch Content (MYOM) 13 Benefit: Increases your social sharing, and get company-wide support and buy-in Highlight content: – Sales Calls – Posters/Chair Drops – Internal Newsletters – Collaboration Tools Add Your Screenshot to Layer Below Laptop Screen

Content Distribution 14

Apttus Marketing Stack