Proprietary  2009 StoneRiver, Inc. “Who’s Visiting Your Site?” How to use reports that analyze hits Our Webcast will start shortly Thanks for your patience

The following presentation has been designed for general information purposes only. Establishing a unique, on-line marketing presence that is also consistent with the NAIC Advertising Guidelines, FINRA regulations and New York Life corporate policies is important. Individual circumstances may vary. Please utilize the tools available to you via Emerald Support, Agency Marketing and Technology as well as SMRU for assistance in maximizing your web site's potential.

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Today’s speakers: Paul Bello Technical Support Mike Woods Vice President, Product Development & Technical Support

Agenda – Who’s Visiting Your Site?  Emerald's traffic tool  How to use Google Analytics

Emerald's Traffic tool  Log into your Web site administrator

Web Site Traffic

Web Site Traffic

$64,000 Question  Does Emerald's tool give me the contact information for people who are visiting my Web Site?  Consider a “call to action”

How to use Google Analytics  Visit  Enter the phrase, "Google Analytics”

Google Analytics

What Does Google Analytics Report?  Volume of page hits  Pages that were hit  Where the hits originated – Google checks the IP for you

Google Analytics Code?  Google analytics provides a code  Your code is entered into the Web site administrator, under Site Basics/Web site Options

Where does the code go?

Where does the code go?

Questions and Answers , Option 1