P R E F A C E NEW E-COMMERCE E(Electronic)-commerce began in 1995. Has grown to: $258 billion retail business $3.6 trillion business-to-business Enormous global change in business firms, markets and consumer behavior. In the next 5 years, e-commerce is projected to continue growing at double-digit rates becoming the fastest-growing form of commerce in the world. Being led by: Established firms: Wal-Mart, JCPenny and GE New firms: Google, Amazon, E*Trade, MySpace Facebook, Photobucket & YouTube

P R E F A C E Text (5th edition) focuses on new breed of e-commerce services providing: Social networking Video/photo-sharing Communication services Forum for online advertising Web 2.0 has sites such as: Facebook MySpace Photobucket Del.icio.us YouTube Blinkx Survivors of the 1st era of e-commerce (1995 - spring 2000) Include: Amazon E*Trade Priceline Expedia 2008-2009 – new period of explosive entrepreneurial activity generating new jobs in all fields. Web presence important factors for established businesses as well as for starting a new one.

P R E F A C E BUSINESS, TECHNOLOGY, SOCIETY Students must understand the relationship among: e-commerce business concerns Internet technology social and legal (political) context Students must also understand basic economic and business forces driving e-commerce: e-commerce is creating new electronic markets prices are more transparent markets are global trading is highly efficient e-commerce is impacting a firms relationships with suppliers, customers, competitors and partners

P R E F A C E The text explores why many early e-commerce firms failed. Also how contemporary e-commerce forms learned from early mistakes. Analysis of businesses in terms of models and strategies are covered for: totally online companies established businesses forging “bricks and clicks” The Web and e-commerce are causing a major revolution in marketing and advertising. Dollars are moving away from traditional media and towards online media (2 text chapters discuss this)

P R E F A C E E-commerce technologies can be used, for example, to: drive developments in security and payment systems have new wireless and mobile communications have new software applications 3 text chapters address Internet technology (and IT) Besides business and technology, a third part for understanding e-commerce is society. Issues such as privacy, intellectual property, national sovereignty and governance, and sales tax are all challenges.

P R E F A C E TEXT FEATURES AND COVERAGE Strong Conceptual Foundation Real-World Business Firm Focus – over 100 real companies E-commerce in Action Cases - 5 public e-commerce companies analyzed In depth coverage of B2B E-commerce – 4 types of net marketplaces Current and Future Technology Coverage Up-to-date Coverage of the Research Literature Special Attention to the Social and legal Aspects of E-commerce – 4 ethical dimensions

OVERVIEW OF THE TEXT E-Commerce: Business,Technology, Society, Laudon, Kenneth & Traver, Carol Prentice Hall, 5th edition  [ISBN-13: 978-0-13-600711-1] 2009. PART 1 Introduction to E-commerce    1   THE REVOLUTION IS JUST BEGINNING       2   E-COMMERCE BUSINESS MODELS AND CONCEPTS    PART 2 Technology Infrastructure for E-commerce    3   THE INTERNET AND WORLD WIDE WEB: E-COMMERCE INFRASTRUCTURE       4   BUILDING AN E-COMMERCE WEB SITE       5   ONLINE SECURITY AND PAYMENT  SYSTEMS PART 3 Business Concepts and Social Issues    6   E-COMMERCE MARKETING CONCEPTS       7   E-COMMERCE MARKETING COMMUNICATIONS       8   ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE    PART 4 E-commerce in Action    9   ONLINE RETAIL AND SERVICES   10   ONLINE CONTENT AND MEDIA     11   SOCIAL NETWORKS, AUCTIONS, AND PORTALS   12   B2B E-COMMERCE: SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE

CHAPTER OUTLINE Learning Objectives Key Concepts Chapter-Opening Cases Review Questions “Insight on” Cases Projects Margin Glossary Web Resources Real-Company Examples Chapter-Closing Case Studies Chapter-Ending Pedagogy