Anthony Schinck CEO, City of Ballarat You can find /cityofballarat The role of social media in.

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Presentation transcript:

Anthony Schinck CEO, City of Ballarat You can find /cityofballarat The role of social media in managing the social contract

➜ Facebook Across 15 Pages ➜ Primary Council Page 15,576 ➜ Twitter : 4612 ➜ Instagram 2152 The Results City of Ballarat on Social Media | /cityofballarat

Creating an independent media channel in Ballarat Changing traditional media landscape: declining audience, reduced newsrooms Negative media focus on local government Tell the stories that were being missed = Focus on developing and strengthening City of Ballarat social media. Motivation for Change – City of Ballarat 2013

Greater understanding of local government programs and services Appreciation of where and how rates are spent Sharing the small but valuable neighbourhood stories – new footpaths, playgrounds etc. Opportunity for groups and individuals to ‘ like’ our work Achievements of City of Ballarat Social Media

Building pride in our city and our people A positive community voice #loveballarat, photos competitions, community events and celebrations Support local agencies and groups eg. business community, not for profits Achievements of City of Ballarat Social Media

Increasing government transparency and collaboration All community engagement promoted on social media Post the good, the bad and the ugly. It’s all facts. Provide the central forum for conversation with transparent feedback Case Study: GovHack Achievements of City of Ballarat Social Media

Peeling back bureaucratic layers to create a more participative democracy Achievements of City of Ballarat Social Media Sample of ONE post 20,632 People Reached 688 Actions 255 Photo Clicks 191 Link Clicks 23 Page Likes 155 Post Likes 55 Comments 9 Shares Social Media Cost : $309 WEEK 1 Inform WEEK 2 Consult WEEK 3 Update/Consult WEEK 5 Inform WEEK 4 Decision Process 2015/16 Budget Priority Projects

Achievements of City of Ballarat Social Media All business areas on the ground 3 Weekly Divisional Activity Reports myTownHall Web Social Media myBallarat Magazine Councillors “in the loop” Uniformed Factual Messaging Feedback & opinions Media Team Creating new internal communications Drawing out the best stories and making the news

@CityofBallaratfb.com/BallaratCity /cityofballarat