POP SLIDER Thad Ward, Leo Lebedev, & Travis Stewart

Product Description  Our product is: In car device that delivers soda to the driver with the click of a button. It is installed under the car and is installed by the dealerships. There is a refrigeration system that will keep beverages cold. Compressed air tubing that will shoot the can up to the front seat.

Positioning  Target market is to dealerships: Such as SUV's, luxury cars, mini vans, ect.  Competitors are: Other luxury products. Mini fridges.  Higher price.  More features.  Unique Product.

Market Research  We used: Surveys Marketing information system Focus Groups  Secondary Method: Census Data no

Do you prefer cans or bottles?

How much extra would you pay for this product?

Packaging  Package description: Heavy Each Part Wrapped in Styrofoam Each part boxed and placed inside bigger box and labeled for protection. Instruction Manuel inside for easy set-up. Standard brown box. (no design)

Instructions Manufacturing info Logo Weight Warning Example pictures

Pricing $$500 to dealerships. $$700 to consumers. PPricing reason Refrigeration system-$200 Tubing + Compressor-$200 Profit- $100 CCompetitors- In car fridges PPricing Strategy- Skimming strategy

Promotion  Personal Selling – Meetings with dealerships and show them our product.  Mass Selling –Advertising our product at expo’s.  Publicity/P.R. – Having our product reviewed by and automobile-products website.  Sales Promotion –This plays a huge role because the dealerships are all the middle men.

Promotion.  Personal Selling Better first impression. Sell your idea in mass quantity. Better Advertising. Examples, ect.

Promotion Mass selling – Selling in mass quantity to the dealership. Personal selling – dealerships at Expo’s, in meetings, ect. Sales Promotion – no sales promotion. Public relations – release to the press right when it comes out.

Distribution.  Single channels  Indirect selling, dealerships being the middle man.  Selling to car dealerships: Ron Tonkin Ford Honda GMC Dodge Chevrolet.

Distribution  Why Ron Tonkin Ford, Honda, GMC, Dodge, or Chevrolet? All SUV sellers. SUV’s being our target market.  Why Indirect and not direct? Hard to install product without equipment. Less chance of damage to cars. More profit.

POP SLIDER  Why should you buy Pop Slider? Very convenient Cheap Easy to use Fun Unique Safer

The End Thank you