Session Objectives To build the confidence of participants to know how to prepare and deliver effective TV & radio interviews To provide tips on interviewing techniques, public speaking and contents of a good message To move from theory to practice
Session Content Why its important to work with media Types of media What to do when approached to do media work Preparing Answering difficult questions TV & Radio interviews Last words………………
Quote ‘There are two forces that carry light to the end of the Globe – the Sun in the heaven and the press.’ Mark Twain
Importance of working with media Can’t afford not to Power to change the world We need the media because we have a message to put out Media have a role to play in the fight against HIV
The Media TV, radio, newspapers, magazines Internet – news, blogs, online publications Local, national & global
What to do when approached to do media work? Think carefully about what you are you are being asked to do Get some advice and support Don’t be afraid to say ‘NO’. To engage the media or not is entirely your decision
Who is your audience – affected by, affecting something, influential, general awareness Write down 2 to 3 Key messages – long or shot term messages; changing messages; pro-active; re-active Stick to what you want to say, don’t get sidetracked Remember nothing is off the record You are likely not to be the only source for the story Journalists tend to work on a story by story basis Preparing
Answering difficult questions If you do not know the answer say so, do not speculate Do not get angry, keep calm & a conversational tone Don’t always answer the question
TV Interviews Appearance matters Body language is important Keep accessories simple Don’t fidget Look at interviewer not the camera Don’t be afraid to challenge media
Radio Interviews Beware of current issues Use informal language Keep it brief Pre-recorded interviews, you can ask to repeat a question
Last words
Thanks for your attention