1

2 A Beautiful Reality Stephanie Laska 11 th grade Age 16

3 Mission Statement Opportunity -78% of high school junior and senior girls undergoing cancer treatment say they feel different from their peers as a result of their disease, and 89% say they have had an extreme lack of self confidence ever since their treatment began. Mission Statement A Beautiful Reality A Beautiful Reality ’s mission is to help female teenage cancer patients look and feel equal to their peers, build self-confidence, and help them realize their true beauty on their prom night.

4 Business Profile My business is a SERVICE.  It provides service to high school junior and senior female cancer patients.  We will provide them with: -Dresses that cover chemotherapy ports, IV sites and tubes, and anything else that would need to be covered -Non-allergenic makeup that will cover there scars and rashes so that they seem invisible. -Fashionable shoes -A nurse that will be on call in case of an emergency and self- confidence counseling to prepare My business is a SOLE PROPRIETORSHIP.

5 Qualifications Have taken a self-confidence training course at Connecticut Children’s Medical Center. Have taken a business class/entrepreneurship class. Experience with pediatric oncology patients. Have family that are educated in nursing and fashion design to work beside me.

6 Consumer Profile By Location Connecticut Children's Medical Center oncology/hematology unit. By Population Junior and senior high school females. (11 girls at CCMC) By Personality Undergoing cancer treatments and suffering from the physical effects. Losing hair, bruising, skin changing, gaining and losing weight, and any other effects from chemotherapy or radiation but still able to attend school. By Income At least middle class income levels.

7 Competitive Advantage Average Quality of Product/Service Price Location Brand/Reputation Unique Knowledge Depends on how much effort you put into it Great No entrance fee, but you have to pay for dress, etc. Varies; could be very expensive Non-profit All medical assistance available Everything done exactly the way you want it Girls can experience their schools prom Hospital of patient Your home Convenient for customer; at their home Not typically what these girls want; they want to experience a true prom. N/A (but many people say getting ready for prom is stressful) Excellent Factors Hospital Specific Events Doing it yourself A Beautiful Reality

8 Price Affordable. Promotion Advertisements in hospitals and retail places that sell prom attire. Product A service that prepares girls undergoing cancer treatments for prom. Marketing Mix People Junior & Senior high School girls undergoing cancer treatments. Place Connecticut Children’s Medical Center. Marketing Plan

9 PurchaseRetention I will make sure it is known that a this experience will be at no cost to the customer and is satisfactory guartenteed. The success of my business will be spread by word of mouth. I will make customers aware of my product or service by having signs and posters displayed at Connecticut Children's Medical Center and by word of mouth. I will build a long term relationship with my customers by offering benefits such as discounts on any of the products we use on the girls. Awareness $200.00$0.00 Monthly cost, by phase: AwarenessPurchaseRetention

10 Definition of One Unit – One Prom Experience Cost of Sales Per Unit Direct Labor $8.25 an hour Time (in hours) to make 1 unit 6 ½ hours Direct Labor Cost Per Unit $53.63 Total Direct Labor Per Unit$53.63 Material Description Cost/Total QuantityCost Per Unit ($) Shoes$25.00/1 pair$25.00 Hair Accessories$9.00/1 hairstyle$9.00 Make up$32.00/1 make up kit$32.00 Dress$350.00/1 dress$ Total Material Cost Per Unit$ Total Other Variable Costs Per Unit$0.00 Cost of Sales Per Unit$ Cost of Materials/Direct Labor

11 Economics of 1 Unit Definition of One Unit One Prom Experience Selling Price per Unit$ Direct Labor per Unit$53.63 Materials per Unit$ Total COGS per Unit$ Total Other Variable Costs per Unit$0.00 Total Cost of Sales$ Contribution Margin$470.37

12 Average Monthly Fixed Costs Type of Fixed Cost Monthly Cost Entrepreneurial Stipend $54.63 Insurance ($1M Liability) $150 Salaries of Employees $ Advertising $150 Utilities $80 Rent $50 Other Fixed Costs $100 Total Monthly Fixed Costs $637.18

13 Time Management Plan

14 Projected Yearly Income Statement Selling Price Per Unit$ # of Units Sold 21 Total Sales$ 19, Total COGS$ 9, Other Variable Costs$ 0.00 Total Variable Costs$ 9, Gross Profit$ 9, Yearly Fixed Costs$ 7, Other Costs/Unforeseen$ 1, Total Fixed Costs$ 8, Profit before Taxes$ 1, Less Estimated Net Profit$

15 Monthly Sales Projections Break Even Units 1.3 Total Units 21 Full Capacity 33

16 ItemWhere I will buy this?Cost of Item ComputerBest BuyAlready Owned Dress materialsFabric store$ ShoesDSW Shoes$ CASH RESERVE covering 3 months of fixed expenses$1, Estimated TOTAL START-UP INVESTMENT$2, Start-up Investment 6 ½ hours$53.63$8.25 an hour x = Total: $2,680.17

17 Return …on Sales …on Investment 34% Annual Net Profit Start-Up Inv. $ $ = $0.34 5% Annual Net Profit Total Sales $ $19, = $0.05

18 Financing Strategy for Total Start-up Investment SourceAmountDebtEquityGift Personal Savings$ x Relatives/Friends$2, x Total: $2,680.17

19 Business Responsibility Plan A Beautiful Reality ‘s 6% of A Beautiful Reality ‘s annual net profit will go to the Alex’s Lemonade Stand Foundation for Childhood Cancer. I will make this known to the public by displaying it on my business cards and website.

20 Business & Educational Goals Make my business more successful by more familiar with the fashion industry and designing dresses. Maintaining the quality of my business by staying up to date with the new formal dress styles. Graduate SMSA with honors. Have a part time job in the medical field. BusinessPersonal Raise at least $50,000 to donate to Alex’s Lemonade Stand. Expand my target market to males and include other types of dances and special occasions. Pay acceptable rates to my RN (mother) and seamstress (sister). Eventually become a successful pediatric oncologist. Long Term Short Term

21 You’re dreams CAN be a reality. Thank you for your consideration of A Beautiful Reality