The Experts in Machine - Readable Authentication 1 Introducing TrackSure ™ by InkSure Award Winner.

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Presentation transcript:

The Experts in Machine - Readable Authentication 1 Introducing TrackSure ™ by InkSure Award Winner

The Experts in Machine - Readable Authentication 2 Enhanced Multi-layer Security What the reader sees In the non-visible range What you see in the Visible range

The Experts in Machine - Readable Authentication 3 Introducing TrackSure ™ for Covert Barcode Applications

The Experts in Machine - Readable Authentication 4 Grey Market / Product Diversion  What is Grey Market / Product Diversion? Refers to genuine product which flows from an authorized distribution partner in a low price territory to other authorized distribution partners in high price territories or into a non- authorized retail channel Why is it so difficult to catch? The offending distributors will often remove any visible variable information (bar codes, lot codes, shipping destinations) in order to prevent the manufacturer from tracing diverted product back to them.

The Experts in Machine - Readable Authentication 5 Why Covert Barcodes?  Track & Trace solutions address: Diversion Grey Market Distribution/Organized Retail Theft Counterfeiting  Why Covert? Enhanced Multi-Layer Security Easily added to existing packaging without visual change Overt tracking technology is easier to identify, erase, or cover  Why Barcodes? Easily accommodates item level or batch level information Can be printed on existing equipment Data tracking based on universally accepted technology Open architecture

The Experts in Machine - Readable Authentication 6 The TrackSure ™ Solution  A standard barcode reader with modified optics Reads common matrix and linear barcodes Near contact scanning Common RS232,Keyboard Wedge, and USB interfaces Operator friendly/Less than 9 oz. in weight  InkSure’s highly flexible SmartInk Covert, machine readable authentication Common barcode printing methods Variable Data Printing IIMAK Thermal Transfer Ribbons INKJET (Solvent Based) Thermal Ink Jet (TIJ) Continuous Ink Jet (CIJ) Fixed Printing All common printing technologies

The Experts in Machine - Readable Authentication 7 TrackSure Reader Options Hand Held Scanner Cabled or Blue Tooth Wireless Scanner and Hand Held Terminal In-one Fixed or Table Top Mounted

The Experts in Machine - Readable Authentication 8 What Can You See? The answer is NOTHING ! TrackSure™ This is what is REALLY there. This is only visible by using a TrackSure reader !