{ Persuasive Speaking Tools for Persuading

 The purpose is to create, reinforce, or change the attitudes, beliefs, values, and/or behaviors of the listener.  When trying to persuade someone, you must use the highest ethical standards  *ethics: moral principals that govern a person’s behavior What is the Purpose of a Persuasive Speech?

 Convince  Cause the audience to change their attitudes, values or beliefs  Stimulate  Encourage the audiences’ interest in the attitudes, values and beliefs they already hold  Actuate  Motivate the audience to act in a certain way What is are the Types of Persuasive Speeches?

 Appeal: a serious and urgent request  Appeal to:  Pathos  Mythos  Ethos  Logos Traditional Appeals

 Appealing to the listener’s emotions, such as fear, happiness or anger  Uses the audience’s sympathy and imagination  Must use vivid descriptions and expressive language Pathos

 Utilizes one’s need to be a member of a certain culture (patriotism, nationalism, faith)  Often uses emotion  Has the potential to promote ethnocentrism (the idea that one culture or viewpoint is superior to another) Mythos

 Utilizes the credibility of the speaker’s character  Relies on how the audience views you  Competency: perception of your knowledge for the topic  Character: perception of your intentions  Charisma: perception of your personality Ethos

 Appealing to the listener’s logic (ability to reason) Logos

 Argument: written or spoken communication with the intent to persuade  Claim  Evidence  Warrants Parts of an Argument

 The statement (assertion) you are making  Ex. Local citizens should be allowed to raise chickens Claim

 The information that proves your claim (support materials)  Ex. Chicken is a great source of protein. Naturally raised chickens have a better nutrient value than those raised on factory farms Evidence

 Assumptions that link the evidence and the claim  Ex: Anyone raising his or her own chickens has access to a more nutrient- enriched form of protein Warrants

The Argument: Claim : Local citizens should be allowed to raise chickens Claim : Local citizens should be allowed to raise chickens Warrants : Anyone raising his or her own chickens has access to a more nutrient-enriched form of protein Warrants : Anyone raising his or her own chickens has access to a more nutrient-enriched form of protein Evidence : Chicken is a great source of protein. Naturally raised chickens have a better nutrient value than those raised on factory farms Evidence : Chicken is a great source of protein. Naturally raised chickens have a better nutrient value than those raised on factory farms