Social Media Marketing with Stacey Jaffe Developing A Plan That Works

Stacey Jaffe | Social media is one giant focus group.

Stacey Jaffe | Social Media: forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content (like videos)

Stacey Jaffe | Why is social media important for non-profits?

Stacey Jaffe | Content Conversation Community

Stacey Jaffe | What’s marketing got to do with it? Social Media for Marketing: aims to improve the user experience while achieving business goals.

Stacey Jaffe | Getting A Community To Act Build a community that trusts you… And you’ve earned the right to ask the community to do something for you. Build a community that trusts you… And you’ve earned the right to ask the community to do something for you.

Stacey Jaffe | Content Conversation Community Ask Trust This Is How We Do It

Stacey Jaffe | Content Content: the information, resources, and materials that you want to communicate to your audience

Stacey Jaffe | Content

Stacey Jaffe | Tone Honest Humble Human Marketing Tone of Voice

Stacey Jaffe | Marketing Tone of Voice Voice

Stacey Jaffe | Good Content Ratio 80% 20% Everyday content The Ask!

Stacey Jaffe | Content Conversation

Stacey Jaffe | Conversation

Stacey Jaffe | Conversation Ask Questions

Stacey Jaffe | Conversation Participate

Stacey Jaffe | Conversation Dad!

Stacey Jaffe | Conversation People feel heard, then they feel special People feel heard, then they feel special Talk To People!

Stacey Jaffe | Content Conversation Community

Stacey Jaffe | Community

Stacey Jaffe | Content Conversation Community Trust

Stacey Jaffe | Building Trust Creating content that is valuable to your audience Your audience knows what to expect and when Consistency Quality

Stacey Jaffe | Content Conversation Community Ask Trust

Stacey Jaffe | The Ask! Donation Ask

Stacey Jaffe | The Ask! “Give ” Ask

Stacey Jaffe | The Ask! Application Ask

Stacey Jaffe | The Ask! Event Ask

Stacey Jaffe | Give more than you ask. Use your asks wisely.

Stacey Jaffe | Good Content Ratio 80% 20% Everyday content The Ask!

Stacey Jaffe | Putting It All Together

Stacey Jaffe | Creating A Content Calendar Who are you talking to? What are you talking about? Topics Audience

Stacey Jaffe | Making The Ask! Determine your audience Choose your content Create a calendar

Stacey Jaffe | Creating A Content Calendar AudienceTopics Camp Families Donors Supporters Camp Values Camper Experience Recruitment Capital Campaigns

Stacey Jaffe | Create A Content Calendar: Facebook Monday: (CAMP FAMILY): Top 10 Tips for Making New Friends At Camp Tuesday: (SUPPORTERS): Why You Should Always Take a Ukulele on a Canoe Trip or How I Found My Future Husband Wednesday: (SUPPORTERS): Incredibly proud to see our Alumni Joe win a basketball leadership award Thursday: (RECRUITMENT): Come to our recruitment event this Thursday evening! Hot dogs and a 5k! Friday: (CAMP FAMILY): Camp Pranks and Digital Breaks

Stacey Jaffe | To Series Or Not To Series?

Stacey Jaffe | Best Practices: Minimum Posts Channel Post FrequencyNumber of Asks Per Week Facebook1 per business day1 TwitterOriginate 5 per business day 5 Instagram1(Brand Awareness) LinkedIn11

Stacey Jaffe | Key Takeaways

Stacey Jaffe | Content Conversation Community Ask Trust

Stacey Jaffe | Good Content Ratio 80% 20% Everyday content The Ask!

Stacey Jaffe | Give more than you ask. Use your asks wisely.

THANK YOU Stacey Jaffe |