Transforming people’s working lives 50 touches - How do you measure up? Craig Campbell, Commercial Analyst.

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Presentation transcript:

Transforming people’s working lives 50 touches - How do you measure up? Craig Campbell, Commercial Analyst

Transforming people’s working lives 100+ customers, 600+ leisure facilities Private, Public, Universities and Trust sectors Over 20 years of industry experience Who we are

Transforming people’s working lives Who we work with

Transforming people’s working lives A bit about me: Craig Campbell

Transforming people’s working lives Shopping list What are we trying to achieve by communicating? ProspectingRetention ParticipationCross/Up-sell

Transforming people’s working lives Where could we improve? Become consistent in communications Where can we make efficiencies? What processes can we have in place to ensure it happens? Get started

Transforming people’s working lives Who does what and when

Transforming people’s working lives What would you like to do?

Transforming people’s working lives When would you like to do it?

Transforming people’s working lives Why would you do it? Get more members Get them to come in more often Keep them for longer Get them to spend more when they come in Do you know the return on investment of your communications?

Transforming people’s working lives How would you do it? Assess Review Set a phased plan – prioritising quick wins Opportunities for savings (time, energy, money)

Transforming people’s working lives Do you want a free audit? Top 10 people who sign up today

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