♫ Named after and started by: Leo Fender ♫ For more than four decades, Fender electric guitars and amplifiers have had a tremendous influence on the way the world composes, plays and listens to music. While guitarists in the early part of this century played country, folk or blues on acoustic guitars, in the 1930's, jazz musicians experimented with amplifying traditional hollow-body guitars so they could play with other instruments at the same sound level. One problem was that the speakers and pickups tended to generate feedback when played at a high level. Source: Fender

Fender was started in 1938 by Leo Fender. In 1965, because of poor health, Leo Fender sold his company to corporate giant CBS. Over the next two decades, Fender Musical Instruments experienced some tremendous growth. But as time wore on, CBS's lack of commitment and real understanding of music and musicians was becoming apparent.

 To make the guitar more popular fender got help from other guitar factories to paint and sell the guitars so they had a bigger chance of getting buyers.  To this day they continue to flourish in their business.