Media Analysis Overview. Media & the Social World Social World Active Audience Technology Media Industry Media Message/ Product Adapted from Croteau &

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Presentation transcript:

Media Analysis Overview

Media & the Social World Social World Active Audience Technology Media Industry Media Message/ Product Adapted from Croteau & Hoynes, 2000

Questions zWho owns the media? zWhat should be the government’s role? zWhy are some images prevalent? What’s missing? zWhat impact does mass media have on society? zHow do people experience & interpret mass media? zWhat is the impact of technologies?

Film Noir zSociety zEconomy zGovernment zIdeas zTechnology zAudience

Media/Society Interaction zMedia influence how we ysee the world yunderstand ourselves yInteract with others

Who has Access?

Social Construction of Reality zReality is created & maintained in communication zMass communication is the mass construction of “reality” zSociety & mass media are “inter- influential”

Broadcasting zOne to many zCentralized zIndustrial & Professional zCommercial (in US) zIndividualized Consumption

Media Interpretation zDoes TV have too much sex & violence? zAre news media biased? zShould the Internet be better regulated? zWho should decide the answers to these questions?

Mass Media in Society zMedia teach ywhat to think…what to think about zMedia socialize zMedia “mediate” social relations ywhat we know yhow we know things

Social & Individual Power zSocial structures ypatterns of social behavior yoften institutionalized yexpectations zHuman agency yintentional & undetermined yconstrained by structures

Mass Media & Institutions zRelationships between institutions zRelationships within institutions zRelationships between institutions and individuals

Media & the Social World Social World Active Audience Technology Media Industry Media Message/ Product Adapted from Croteau & Hoynes, 2000