OCR National Travel and Tourism Unit 4 Preparation task.

Slides:

Advertisements

Similar presentations

Please have last weeks homework on your desk ready to be collected This weeks homework is task 2 – Due 22/10/12 Make sure you write it in your organiser.

Advertisements

IB BUSINESS & MANAGEMENT A COURSE COMPANION (2009) P

Promotion and Promotional Mix

UNIT C The Business of Fashion

YEAR 8 ENTEPRISE REVISION. Use the evidence... There will be evidence at the start of the paper You must read this carefully Refer to the evidence when.

Virtual Business Sports Promotion. What Have We Learned So Far?

© 2009 South-Western, Cengage LearningMARKETING 1 CHAPTER 12 Retail Merchandising Individual Series Event Scenario The owner of Luxury Furniture wants.

PRODUCTS & SERVICES By Terri Yueh. Getting to know the Terms Customers: people who buy ‘ everyday ’ services such as train travel or telephone services.

Today I will: Learn the role value plays in pricing decisions So I can: Explain the goal of pricing I will know I’m successful when: I see the value of.

Promotion Lesson Objectives:  Define promotion  List promotional mix activities  Explain what can influence the promotional mix.

Sales Promotion Marketing Co-Op.

PREPARED BY: PEREZ KERR.  ADVERTISING- To effectively inform, persuade and remind target market.  PUBLIC RELATION- to offer a positive image of the.

To get the most out of this presentation, view it in Slide Show mode. Click on the button above and the presentation will play automatically.

Promotional Mix  Promotion is all about communication. ‘Promotion is how marketers communicate with their target markets that include existing customers.

1.02 Understand career opportunities in marketing to make career decisions.

GCSE Business Studies Marketing Mix - Promotion. Activity With the person next to you, list all of the methods that you can think of that businesses use.

3.01 Fashion Marketing.

Capitalism and Free Enterprise

Read to Learn Define marketing. Identify the functions of marketing. List the elements of the marketing mix.

Business Plans. Aims: To be aware of Business Plans, their purpose and contents. To broaden your awareness of real business opportunities.

Understanding Your Customer Jill Beasant. To look at ways to improve your business in terms of The products you stock The promotions you run The environment.

Marketing. Ch. 1: Marketing is all around us  Marketing  Planning and executing the conception, pricing, promotion, and distribution of ideas, goods,

13 Chapter Marketing in Today’s World pp

PROMOTION AND PROMOTIONAL MIX Review for Advanced Marketing.

Customer Complaint Scenarios

4.4 Select target marketing appropriate for product/business to obtain the best return on marketing investment.

Promotion & The Promotional Mix.  Promotion is persuasive communication.  Informs people of products & services.  Enhances public image and reputation.

Marketing Promotion. Promotion – Persuasive Communication Product Promotion – explain the major features and benefits of product or service, identify.

Promotion, Promotion, Promotion...

MARKETING CONCEPT.  Good Marketing is not an accident but the result of careful planning and execution.

Idea Name Team Members. Market Need What problems or needs your product will solve?

Marketing in Today’s World

PromotionPromotion Promotion in Sports Marketing the Game.

Company LOGO Product Development BMI3CMr. Whiler.

Chapter 13 Marketing in Today’s World

Chapter © 2010 South-Western, Cengage Learning Personal Decision Making Making Better Decisions Spending Habits 20.

Marketing Mix ProductPromotionPricePlace. PROMOTION This is the attempt to draw attention to a product or business in order to gain new customers or to.

3.3.2 PRICE. Central Question How do you decide on your selling price?

Reaching New Heights... Integrating Marketing Chapter I Integrating Marketing in the Leisure Industry.

Objectives: Recognize the role value plays in pricing decisions Explain the goal of pricing See the value of Pricing as one of the key components of the.

Business Planning. Objectives ALL Pupils will know what a business plan is and why it is important MOST Pupils will know what is included in a business.

Setting Objectives. How do you know if you have succeeded or failed, won or lost? By setting objectives/goals.

GNVQ Business Intermediate Unit 5 – Customer Service.

Back to Table of Contents pp Chapter 13 Marketing in Today’s World.

Your Project Brief! Project Brief Launch date

SALES PROMOTION Marketing Co-Op. Sales Promotion  All marketing activities – other than person selling, advertising, and public relations – that are.

© 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Read to Learn Define marketing. Identify the functions of marketing. List the elements of the marketing mix.

Unit 4.1 What Are The Key Decisions That Businesses Make?

Product Trial The way a business persuades customer to try a new product or service. Can also build brand loyalty and repeat purchase.

Chapter 13 Marketing in Today’s World Section 13.1 Marketing Essentials.

P ROMOTION Unit 3 Topic 3.1. W HAT IS P ROMOTION ? Promotion gives the consumer information about the rest of the marketing Mix. It gives customers: The.

 Did this promotion work?  In what ways?  In this unit, you will learn how promotional opportunities & techniques aid a company and how sales & public.

PROMOTION. DEFINITION OF PROMOTION Communication used to inform, persuade and educate prospective customers about a product, service or company.

MARKETING 3.01 Product/Service Management. Intro Who is responsible for the last product you bought? Did you know….. -It took over 3 years to develop.

Product Life Cycle. Product Design Product Item – specific model or size of a product Product Classification Consumer Goods – are purchased and use by.

Chapter © 2010 South-Western, Cengage Learning Personal Decision Making Making Better Decisions Spending Habits 20.

Marketing II Chapter 7: Products, Services, and Brands: Building Customer Value.

CHAPTER 13 MARKETING in TODAY’S WORLD The Basics of Marketing Market A market is a group of customers who share common wants and needs, and who have.

The Promotion Potion I can understand the tools and objectives of promotion Pssst…. That looks like Mrs. D.

Marketing in Today's World Unit 4, Chapter 13 Page

Sports and Entertainment Marketing 2.01 Explain the concept of marketing.

5.03 Acquire a foundational knowledge of promotion to understand its nature and scope.

Market Research Monitoring Customer Service

Marketing Mix – Promotion

CHAPTER 12 Retail Merchandising Individual Series Event

PRODUCING AND MARKETING GOoDS AND SERVICES

Chapter 17 Promotional Concepts and Strategies

Marketing Your Product/Service

4.08 Employ sales-promotion activities to inform or remind customers of business/product.

Presentation transcript:

OCR National Travel and Tourism Unit 4 Preparation task

Promotion scenarios Either in pairs or on your own you are going to pick one of the scenarios from the next three slides. Read the scenario carefully and then begin to gather your ideas as to how you would respond. Read the “ideas” slide for further information and ideas if you are unsure how to present or argue your points. Try to use some of the key words on the final slide too.

SCENARIO ONE You have just designed the BEST new ride at Alton Towers. You are really excited about your new ride. However, your boss at Alton Towers doesn’t want to spend any money on promotion. How do you persuade her, using business arguments,that she needs to spend money on promoting your new ride?

SCENARIO TWO You own a new restaurant in Cambridge. You really want it to be a success, but money is tight. Your bank manager doesn’t want to spend any money on promotion of your new restaurant. What could you say to him in the meeting, that would try and persuade him that you need to spend money on promotion?

SCENARIO THREE Your holiday company has just launched a new type of adventure holiday. You have been asked to make a presentation to head office to explain why they need to invest in some form of promotion for their new holiday product.

Ideas Increased sales – stimulating a demand. “Oh I think I’ll try that item” Customer awareness of organisation OR products OR both “I’ve not heard of that company before.” “What an interesting product/service.” Offering incentives in return for purchasing products “BOGOF: buy one get one free.” “That looks like a good discount if I book today.” Informing customers of benefits of product OR company. “This is the scariest ride in Europe.” “This restaurant offers the best service!” PROFIT

Key words you might need for this AO Competition /competitive Marketing activities Target market Customer awareness Fashion/trend PR/organisation image Events (national/local) Information Sales Profit Timing Customer needs Customer satisfaction Persuasion Customer loyalty Expensive/cheap Education