Aaron Miller Kyle Bachand Justin McNeill Kirk Lewis

Sears Roebuck  Introduction - Aaron  History- Aaron  SWOT analysis - Kyle  Competitors - Justin  Industry - Kirk  Recommendations - Kyle  Conclusion - Kyle

History Created in 1893 Founded by Richard Sears and Alvah Roebuck Sears Roebuck & Co. Catalog First retail store opened in Chicago, in 1925

SWOT Analysis  Strengths  Industry Leader  Kenmore Brand  K-Mart Merger  Seven Core Strengths  Customer Support  Online

SWOT Analysis  Weaknesses  Sales  Competing for Low Prices  Opportunities  Large Retail Industry  Technology  Threats  Competition  Market Share

Competitors  Wal-Mart  Target  Home Depot  J.C. Penney

Industry Analysis Retail industry..... Competitive More online than catalog

Industry Analysis Hard - appliances, electronics, furniture, sporting goods, etc. Soft - clothing, apparel, and other fabrics.

Industry Analysis Sears, Roebuck and Co. (NYSE: S) announced today the launch of the company's newest off-mall format - Sears Essentials. This new mid-sized store format, which will leverage the best of Sears along with convenience-inspired items

Industry Analysis Some Sears stores I have seen look a bit older and outdated compared to their other competition.

Recommendations/Conclusion  Update existing facilities  Put more into Hardware Chain  Lower prices to try and compete with Wal-Mart  Focus on Online Operations  Pick a slogan and stick with it