CEO Leo During the university founded the leading global success online gaming platform Garena (former QQ platform, now has more than 24 million users worldwide), and once in office companies such as Google, have rich company operation management and product development experience. Leo in 26 years in Europe by Stanford university MBA degree, and technological university in Singapore in computer engineering bachelor degree. Founded in March 2010, China's biggest cosmetics team buycomcn, JUMEI is superior, favored by the majority of women popular with the customers.

Company tenet : 聚集美丽，成人之美 The company honor: The company has had more than ten media and newspapers and the high praise 年 9 月，中国互联网协会 ( 商务部和国资委批准评级机构 ) 授予聚美优 品所属公司北京创锐文化传媒有限公司 A 级信用认证。 2010 年 12 月，由 《互联网周刊》举办的中国互联网经济论坛上，聚美优品获颁 “2010 年度 最受女性欢迎的团购网站 ” 。国际一线品牌法国兰蔻（ Lancome ）也选择 和聚美优品进行官方合作，共同开展团购活动。

Business model: JUMEI is superior is the study in the United States is very hot grouped business models, every day to put out a high-quality goods of set limit to, and other similar website different is, get together for the beauty is superior beauty makeup the market every day, and introduce a discount considerable beauty makeup product group buying. With the common BBS, compared to gather beauty is superior is made not amount, pay more attention to quality. First is better businessman, then is the discount, and are generally fifty percent or lower.

The right time to do the right thing “ Obtain employments is the idea to complete according to the boss, only his own responsibility; and entrepreneurship, it is different, can create value according to oneself idea to do the things you enjoy." This is the European companies such as Google Chen at the conclusion of the presidency. Chen work experience the firm's the idea of starting their own business, although he found after the game the built-in advertising model in China seems to be not soil and water. +

Do not stick in the mud Cooperation with media to expand company’s popularity.Entertainment marketing, this is a very good marketing methods, can let consumers know we really fast, we do cosmetics, itself is fashionable circle thing, cosmetics is fashionable circle, fashion and entertainment tightly together, this is the marketing strategies and all that.

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